The Statistics Behind B2B Social Media Marketing
By Alan RaeAug 14 2012
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Brandwatch contributor Alan Rae is a social media expert, running the howtodobusiness.com website and publishing a book on Social Media for Real Business last year. He was also a judge for this year’s Social Brands 100.
By Alan RaeAug 14 2012
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.