The Essential Digital Marketing Trends to Watch in 2025
By Emily SmithDec 13
We come across all sorts of interesting stats about social media platforms and users, and we’ve collated the best of them in this bumper facts list. It is a great resource to give context to your social media marketing efforts.
Knowing the statistics behind the social networks can help you adjust your strategies and budget, allowing focused targeting of users.
General social media statistics
- For context, as of Dec 2022, total worldwide population is around 8 billion
- The internet has 5.473 billion users by June 2022
- There are 4.62 billion active social media users
- On average, Gen Z and millennials have 8.5 social media accounts per user
- The average daily time spent on social is 147 minutes a day
- 71% of small-to-mid-sized businesses use social media
- $1268.7bn is expected to be spend on social media advertising in 2023
Social media networks by monthly active users
Facebook statistics
- There are 2.9 billion active monthly users as of Q3, 2022
- Facebook is the third most visited website in the world, after Google and YouTube
- 56.6% of the global Facebook users are male, while 43.4% are female
- The average daily time spent on Facebook is 33 min
- The most-followed page is Facebook App's page with more than 185 million
- The most-followed person is Portuguese footballer Cristiano Ronaldo, with over 160 million followers as of December 2022
- There are 60 million active business pages on Facebook
- Facebook has over 6 million active advertisers on the platform
Top 17 countries based on Facebook audience size
Want more? Head to our full list of Facebook statistics.
Twitter statistics
- There are 450 million monthly active users
- 10% of Twitter users are responsible for 92% of tweets
- It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth one
- Twitter users are expected to grow by 1.8% in 2023
- 48% of users turn to Twitter to find the latest news
- 500 million tweets are sent every day
- The US has the most of Twitter users - 77.75 million users
- Twitter is most famous among 25-34 year olds worldwide
- 82% of B2B content marketers use Twitter
- The most followed Twitter account is Barack Obama’s
- Twitter had a 22% increase in year-over-year ad revenue
- The first ever published tweet was sold for $2.9 million
- 118 million businesses use Twitter
We have a much more extensive list of Twitter statistics here.
YouTube statistics
- YouTube is the second most popular social media network worldwide
- YouTube has 2.1 billion monthly active users based all around the world
- The daily spent time on the platform is 19 min
- 2500 new videos are uploaded to Youtube every minute
- The average person watches 19 minutes of YouTube content a day
- 40.9% of watch time happens on mobile
- India has the most YouTube users - 225 million, followed by The United States - 197 million
- YouTube is most popular among people aged 15-35
- 70% of viewers have made a purchase after seeing a brand on YouTube
- The ideal YouTube video length is 10 minutes
We’ve got loads more Youtube statistics here.
Instagram statistics
- Instagram has over 2 billion monthly active users worldwide as of 2022
- Over 95 million photos are uploaded each day
- Instagram is the fourth most popular social media worldwide
- As of December 2022, the most popular Instagram post is Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina
- The majority of the Instagram users are from India - 230 million, followed by the USA - 143.4 million
- 48.2% of Instagram’s global users are female and 51.8% are male
- The largest age group of users are those ages 25-34
- The average Instagram user spends 29 minutes a day on the app
- Instagram Stories have more than 500 million active daily users
- 25% of Gen Z and Millennials use Stories to find products and services
- Instagram Reels receive a 22% higher engagement rate than regular video content
- Brands could advertise to 1.318 billion users on Instagram by January 2023
Want more? We’ve got a much longer list of Instagram statistics available.
TikTok statistics
- TikTok has over 1.5 billion monthly active users in the third quarter of 2022
- The average daily time spent on TikTok is 32 min
- TikTok ranks as the sixth most popular platform, ranked by monthly active users
- TikTok is the most popular overall app downloaded globally
- Based on hashtags, entertainment is the most popular content category
- TikTok is very popular in Asian countries like Indonesia (106.9 million users), Vietnam (49.6 million), Philippines (42.7 million), and Thailand (39.5 million)
- TikTok is expected to have 15 million UK users in 2025
- 25% of TikTok’s active US users are 10-19 years old
- TikTok’s top star is Khaby Lame, who has the most followers
- Females accounted for 57% of TikTok’s active users globally
- 63% of the successful TikTok ads communicate their message right away
To learn more how to start or improve your TikTok strategy check out our guide.
Pinterest statistics
- Pinterest has 433 million active users each month
- 85% of Pinners use the mobile app
- Pinterest is the fourteenth largest social media platform in the world
- The average time spent on Pinterest is 4 minutes and 50 seconds
- 76.2% Pinterest users are female, 17.2% are male and 6.6% are ‘unspecified’ gender
- Most Pinterest’s users are at the age of 25 to 34
- Pinterest’s biggest user base is in the US and the second most popular social media platform there
- 46% of weekly Pinners have discovered a new brand or product on Pinterest
- More than 25% of time spent on Pinterest is related shopping
- 85% of users bought based on Pins from brands
LinkedIn statistics
- LinkedIn has 875 million users worldwide
- LinkedIn is the oldest popular social media platform
- A third of the company engagement is from employees
- Over 58 million companies are on LinkedIn
- LinkedIn has more male (57.2%) than female users
- Millennials make up 60% of LinkedIn’s users
- 75% of B2B marketers advertise on LinkedIn
- LinkedIn is the top platform for B2B lead generation
- Marketers see up to 2x higher conversion rates on LinkedIn
We also have a much larger list of LinkedIn statistics.
Snapchat statistics
- Snapchat had 363 million daily active users worldwide
- The app ranks as the 12th most popular social media platform worldwide
- An average of 6+ billion AR lens plays per day on average
- Users spend 31 min on average per day on Snapchat
- With an audience of 144.35 million users, India has the largest Snapchat user base
- 39% of users consult friends and family on a purchase decision via Snapchat
- 34% of people say they use Snapchat more than other social media while hanging out with friends
- Advertisers could reach 634.8 million users on Snapchat in January 2023
Head here to check out our bigger list of Snapchat statistics.
That’s a wrap!
That’s your fill of social media statistics for now, with just a tiny fraction of the useful stats and facts available out there. We’ll be updating this list as we get new data points that can help your brand grow on social media.
If you’re looking for in-depth insights about your audience, brand or competitors, get in touch with us for a free demo, and see how to boost your social media strategy.
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