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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report

Omnicom and Brandwatch

Using social insights to win new business

Our exclusive webinar for agencies will give you the skills needed to support your new client acquisition process with key social insights.

Our products

Consumer Research

Introducing Brandwatch Consumer Research. Get consumer fit by accessing data from 100 million sources and over

1.3 trillion individual posts.

Vizia

A data visualization platform designed to bring social and marketing insights to life. See your marketing and analytics data visualized in real-time, across your organization, anywhere in the world.

Qriously

What question would you ask two billion people? With Brandwatch Qriously, you can survey billions across the globe, instantly.

Benefits of the partnership

Approved vendor
We’re a Omnicom Group approved technology provider.

Preferential rates
Discounted prices on all Brandwatch products and add-ons for agencies within the Omnicom Group.

Easy sign-up
We’ve worked with procurement to create a frictionless sign-up process.

Flexible packages
Our packages are flexible and adaptable to your core agency business and the needs of your clients.

On-demand training
Take advantage of additional training when rolling out to new clients or agency teams in other markets.

Global account manager
We have account support experts in the US, UK, Germany, France and Singapore.

Proven track record

Brandwatch is already driving growth and fueling smarter decisions across the Omnicom Group.

Meet your Omnicom Group Experts at Brandwatch

Jeffrey Rosello – Vice President, Customer Success, Americas – [email protected]

Kendra Bissonnette – Director of Agency Customer Success, Americas – [email protected]

Alex Parsons – Director of Agency Customer Success, EMEA – [email protected]

Brandwatch and Omnicom Group webinar

Watch our on-demand webinar with special guest Bailey Roy from Ketchum.

  • See the Brandwatch platforms in action with a live demo
  • Discover how Brandwatch supports agency use cases
  • Hear how Ketchum are using Brandwatch
  • Learn more about the Brandwatch and Omnicom partnership.

How agencies use Brandwatch

Pitching

Content Strategy

Social Strategy

Consumer Insights

Market Research

Audience Identification

Campaign Management

Influencer Marketing

Crisis Management

Don't just take our word for it

"Brandwatch has helped us provide real-time analysis on the social environment surrounding our clients and their business. We’ve been using this across our data intelligence products, adding an extra layer of insight and also for pulling together new business proposals and ideas."

LIBBY DARLEY, EXPERIENCE PLANNING DIRECTOR, IPROSPECT UK

"Brandwatch now is the daily tool for our team of analysts that supports planners and strategists with insights gained from social intelligence. In fact, Brandwatch has helped us to elevate our analysts to becoming strategic partners for many clients."

RUPERT HUELSEY/ SVP, INSIGHTS & ANALYTICS, THE MARKETING ARM

Read our latest industry research

Discover the trends that are reshaping consumer behavior in your client’s markets.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.