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Date: Thursday, December 13, 2018
Time: 6:30pm – 8:30pm
Place: Twitter NYC Office, 249 W 17th St, New York, NY 10011
Cost: While the event is free, we encourage you to bring a new, unwrapped toy to be donated to the Toys for Tots charity for the holiday season.
Nearly two-thirds of global consumers are belief-driven buyers, yet many brands still haven’t taken a stand for fear of backlash. How can marketers and analysts measure the impact of moral marketing campaigns and turn backlash into opportunities for growth in 2019?
Join Brandwatch at the Twitter NYC office for drinks and networking while hearing from Ben Schaefer, Social Analyst at Brandwatch, who will use real examples to explore how brands can successfully navigate belief-driven marketing while gaining new customers along the way.
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