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Guide

Embedding Innovation into Your Marketing

According to Gartner, 20% of marketing budgets are spent on “innovation”. So, why are CMOs still struggling to innovate?

In this guide, learn how to define innovation and get the goals, tools and skills needed to make lofty priorities into reality.

Fill out the form to get instant access.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.