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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On demand webinar

Webinar with Forrester: “Socialize” Social Media To The Entire Enterprise

The time has come for marketers to make social media bigger, stronger, and faster in companies. It is an increasingly larger part of not only the marketing mix but a larger part of the entire enterprise. The burden falls on marketers to evangelize social media’s benefits to teams outside of marketing and integrate social capabilities into the entire company.

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Featuring

Jessica Liu

Senior Analyst

Jane Zupan

Senior Director of Product Marketing

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What you will learn in this webinar:

  • Demonstrate social media's capabilities to other teams
  • Leverage data to connect social activity to business objectives
  • Become more socially fluent and agile

Complete the form to get instant access to the recording of this webinar.

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.