How do you know if you’ve got a great strategy? We took a look at a recent Nespresso campaign, answering how brands like Nespresso can build from their current work to craft global strategies for effectively-scaled marketing.

We focused on:

• How to mine consumer habits and interests for unique brand opportunities and messaging tactics
• Tracking various campaign efforts to learn what worked and resonated
• Measuring and categorizing different types of consumer engagement
• Quantifying intent to purchase
• Identifying key areas of success and new markets for future engagement”Audience Affinities give a unique picture of Nespresso’s customers and their interests in comparison to competitor Keurig.”

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