The entertainment landscape has changed significantly and having a subscription to a streaming service is now the norm. Two of the top players, Netflix and Amazon Prime Video, are vying for consumers’ loyalty. Many factors go into a consumer’s decision for which streaming service to choose: the catalogue of movies and TV shows, original series, costs, and more.

With so many factors to consider, a side-by-side brand comparison can help us better understand how the brands perform in comparison to one another and where they each need to improve.

In this brand comparison guide, we analyzed millions of consumer conversations to provide key insights about strengths and weaknesses for these two streaming services:

• Which brand is discussed more and when does conversation rise and fall
• Sentiment over time
• Features resonating with consumers
• Both brand’s key audiences

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