Sports are such an ingrained part of our culture these days: we grab a beer at a sports bars, head to a party for the Super Bowl, and go wild at the stadium for our favorite team. But have you ever thought about who loves their teams the most?

Finding geographic interest in sports, or other industries, can help brands make a number of key business decisions. Figuring out where to regionally market your product or who to choose for an influencer for a campaign can be helped with artificial intelligence. Geographic data to help brands find out where to advertise, who to advertise with, and what to advertise.

So we analyzed the millions of posts that have to do with the four main sports in North America: baseball, football, hockey, and basketball, to find the cities that are the most interested in the respective sports, and in sports in general.

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