Every year sees a similar trend for hangover reports online. Peak posting time is December and January, as people get festive and ring in the New Year. Then it drops in February, only to pick back up in March. This year, things look different.
In 2020, hangover discussions dropped from February to March by 5%, rather than rising by the average 13% which we’ve seen in previous years.
It’s hard to pinpoint a specific reason, but we can look to our altered drinking ‘culture’. We’re at home with our chosen drink, and that’s it. There’s no happy hour, less peer pressure to keep going, and, when the booze runs out, many people can’t even leave the house to stock up.
Saying that, maybe we’re getting back into our stride. Looking at the data in April so far, people are getting back to their headache-inducing ways. Perhaps we’ve just got better at stocking up.