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Cookie policy

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Cookie Preferences

You can manage your cookie settings for our website on the Cookie Preferences page.

2. What is this Cookies Policy?

This Cookies Policy sets out how we, and third parties we authorize, use cookies when you interact with our Services. This Cookies Policy is part of our User Privacy Statement. Please read them together.

3. What are cookies?

Cookies are unique identifiers, usually made up of small bits of text or code. Cookies are usually stored on your device or in your web browser. Cookies send certain information back to the party who served the cookie.

When we say cookies we are actually referring to a broader range of technologies than just cookies, including web beacons, clear gifs, pixels and other similar technologies. When we say first-party cookies we mean cookies that are served by Brandwatch. When we say third party cookies we mean cookies that are served by non-Brandwatch parties.

4. How are cookies used?

Cookies are used in order to better understand how applications and websites work and to optimize online and mobile experiences. Cookies do this by allowing the party serving the cookie to analyse a website’s or mobile app’s performance, to identify certain users and remember their preferences, to better understand whether a computer or device (and probably its user) has visited a website previously and to serve customised advertisements.

5. What kinds of cookies are used on the Site?

Our website primarily uses the following four types of cookies:

  1. Operationally Necessary Cookies
    These cookies are essential for the operation of our website. They make it possible for you to browse and use our website. If you disable these cookies, the website will not function correctly.
  2. Performance Cookies
    These cookies gather information about how visitors use and interact with our Services. For example, performance cookies tell us which pages are popular, monitor traffic to our website and compile anonymous analytic information. Performance cookies can also be used to identify and remedy operational problems with the website.
  3. Functionality Cookies
    These cookies are used to recognize and remember your preferences. For example, functionality cookies may use information, such as your location, to make sure that you arrive at a version of our Site that is specific to your city or region.
  4. Advertising Cookies
    These cookies are used to show relevant advertising about our Services on third party websites (i.e. websites that we do not own or operate). When you visit our website, we will serve a cookie on your device. This cookie will have information about how you interacted with our website, such as what pages on the site you looked at. Then, if you visit a website within an ad network that we work with, the ad network will read the cookie from your device and show you relevant advertising about our Services.

6. How can I avoid cookies?

You may be able to avoid certain cookies by configuring your browser settings or opting-out directly with the party that operates and controls the cookie. Please check your browser settings for more information.

In addition, you can opt-out of third-party personalised advertising cookies (but please note you will still be served online advertisements). To learn more or to opt-out of the use of such third-party personalised advertising cookies in the EU, please visit youronlinechoices.eu. If you are based in the United States, please visit aboutads.info/choices.

7. Are there cookies in emails?

Our emails contain cookies that track whether you open our emails and whether you click any links within them. The cookies used in our emails to monitor these behaviours are unique to each email. They are not stored on your computer or mobile device.

8. What if I have questions?

If after reading this Cookies Policy you have any questions please us at [email protected].

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.