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Understand your consumers with sentiment analysis

Explore what drives consumer sentiment by “at-a-glance” positive/neutral/negative analysis, and create your own categories for sub-topics like “Positive – Liked the Ad”, or “Negative – Cost”, and more. Learn from social posts, news, reviews, and benchmark against competitors.

Find meaning in the billions of conversations happening online. Harness reliable insights with Brandwatch, the #1 digital consumer intelligence platform.

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The Emotions Report

How do your customers use emojis? When and where do we have emotional conversations online? How do these factors impact your brand strategy and messaging?

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.

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