Develop deeper relationships with your customers and show them what your business is all about. All from one platform.
Manage all your content from one calendar
Create automated ad campaigns at scale
Track your performance across channels
Compare and contrast with benchmarking
Discover influencers and manage your campaigns
Funnel all social interactions into one inbox
See all your audience data in one place
Monitor the social web for insights
Whether they’re messaging you, tweeting you, mentioning you, or reacting to your stories, all interactions are funnelled into a single inbox so you can answer everything from one place.
The more you know about your audience, the smarter your social media marketing will be. With all your audience data in one place, you can create content they’ll love.
To power your decision making, you need to know what people are saying about your brand. Listen lets you discover those trends in real time so that you can react faster.
From daily posts to full-scale campaigns, our social media calendar helps you stay organized and productive. Plus, your visual assets are easily optimized to look great on any social platform.
Jerri H., Digital Marketing Strategy, HarperCollins
- G2 user review
Discover how our Social Media Management solution can help you increase engagement.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.