What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
A social media manager can be a marketer, copywriter, strategist, designer, analyst, and customer service agent—sometimes all in one day. Managing these diverse responsibilities means we all need to develop a number of marketing and marketing-adjacent social media skills. You’re never done learning, so come join the social classroom.
Note: This webinar originally appeared on Falcon.io.
Social Media Strategist
Senior Social Media Manager
What you will learn in this webinar:
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.