Brandwatch Customers have a wide variety of use cases for Brandwatch’s Services. Of those use cases most revolve around internal business decision making, consumer research, data driven planning, and brand health management. If a Customer wishes to publicize their use of the Services, or the results of the Services, including Supplier Data, it must comply with the guidelines outlined in these Publishing Guidelines. These Publishing Guidelines supplement the Agreement in place between the parties. Non-compliance by the Customer may result in a breach of the Agreement. Capitalized terms used but not defined herein have the meanings given in the Agreement.
The Customer is responsible for properly citing Supplier and its Services in any public or external discussion and/or publication of its research. Please see below the examples of proper and improper citation of Supplier and/or its Services.
If a Customer wishes to use Supplier’s logo on any external-facing material, it must obtain approval from Supplier’s communications and content team via [email protected]. While there are no strict guidelines as to the size of the font attached to the image citation, it is advisable to maintain a professional and appropriate appearance.
If a Customer wishes to discuss work that was conducted by the Supplier’s Professional Services Team, the following citation should be used:
Supplier takes ownership of the analysis and clarifies that the analysis was at the behest of the Customer.
** If you are only purchasing Supplier’s Services, then you are a Customer not a partner. A partner offers a tangible resource or functionality to Supplier.**
The above guidance also applies to any Supplier’s business partner. Additional guidance is provided below.
Supplier’s business partners should clearly identify their partnership with the Supplier. Certain examples are:
For any questions, please contact [email protected].
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
