Brandwatch Masterclass
New York City

9:00am | Registration and breakfast 🥐

9:30am | Welcome and introductions

9:45am | Unlocking the Data Paradox—A Closer Look at Consumer Intimacy
Marcus Collins | Author of For the Culture

10:15am | How Agencies Can Optimize Brand and Pillar Potential
Geoffrey Si, Research Director | Edelman DXI

10:45am | Networking break ☕

11:00am | Converting Insights Into Strategy
Jason Howard, Ph.D. Medical Digital Lead | Sanofi
Christina Ha, PharmD, MBA. Medical Omnichannel, Senior Manager | Sanofi

11:30am | Unlocking 2023 Influencer Campaign Secrets for Your 2024 Strategy
Andre Veiga, Sales & Partnerships Director | Digital Voices
Sebastian Wulff, Director of Influence | Brandwatch

12:15pm | Lunch and networking

1:15pm | Tips for Listening Like a Pro in the Age of Generative AI
Jeff Charlip, Senior Solutions Consultant | Brandwatch

Auditing Your Social Media Strategy & Establishing Impactful KPIs
Kenneth Bracho, Senior Account Manager | Brandwatch

2:00pm | The Power of Simplicity—A ‘Less is More’ Approach to Content Creation
Phil Rosario, Content Creator & Global Social Media Lead, TikTok | Uber

2:30pm | The Brandwatch Roadmap
Mitch Brooks, SVP of Product - Consumer Intelligence | Brandwatch

3:15pm | Networking break ☕

3:30pm | The Ripple Effect of Culture with TikTok & Brandwatch
Lauren Powell, Global Social Insights Lead | TikTok
Ryan McDermott, Global Senior Director of Social Networks | Brandwatch

4:00pm | Unleashing the Potential of Community
Chris Degenaars, Global Social Engagement | Giant Group

4:30pm | Change Makers/Closing Remarks
Sarah O'Grady, SVP Marketing | Brandwatch

5:00pm | Happy hour and networking 🥂