Unraveling Trends: Leveraging the Power of Digital Advocacy
Wednesday, April 24 | Copenhagen
Unraveling Trends
In today's rapidly evolving world, staying ahead of trends is critical to success. As technology continues to drive change, digital advocacy has emerged as a powerful tool for businesses to amplify their message and reach new audiences. Unraveling Trends is your gateway to understanding and leveraging the power of digital advocacy.
Agenda
| 24, APRIL, 2024 | Speaker | Topic | |
|---|---|---|---|
| 8:30 | Registration & Breakfast | ||
| 9:00 | Welcome & introduction | Mathies Holst Søegaard | |
| 9:15 | Unravelling Trends with YouTube | Sina Stieding, YouTube Culture & Trend | At this fireside chat, Sina Stieding from YouTube will share insights on the latest trends in digital marketing, data analysis, and storytelling. Learn how to harness the power of digital advocacy to connect with your audience in meaningful ways and make a lasting impact. |
| 9:45 | Understanding 'Influence' and How to Harness this Knowledge to Power Your Marketing | Alistair Wheate, Principal Solution Strategist - Innovation Lead at Brandwatch | 'Influencer', 'KOL', 'DOL', 'Thought Leader', 'Content Creator', whatever you call them, understanding who the key people are that are influencing your key audiences is vital. In this session we will look at different types of 'influencer' and how brands can best engage with them to drive awareness and advocacy or in some cases, just listen to what they say to understand how this impacts consumer trends. |
| 10:15 | Break | ||
| 10:30 | How AI is Changing the Social Media Landscape | Nesibe Zırzakıran, Product Marketing Manager at Brandwatch | At Brandwatch, we built our first feature built on early generative AI models in 2019 - our AI search tool. Since then generative AI has gone through a dramatic gear shift in capabilities, thrusting it into the public consciousness. In this session we'll talk about how we’re seeing this changing the social media landscape more dramatically than ever before. |
| 11:00 | An Introduction to Trend Spotting for the Data Curious | Gemma Joyce, Head of Content at Brandwatch | You don't need to be a data scientist to spot trends and tell compelling stories that'll raise awareness of your work and boost your career. These practical tips and tricks from Brandwatch's Head of Content will help you get comfortable with social media data and sharing it with any audience. |
Unraveling Trends: Leveraging the Power of Digital Advocacy
Wednesday, April 24 | 08:30 - 11:30 | H.C. Andersens Boulevard 27, 1553 Copenhagen V
We'll be hosting our first breakfast event in Copenhagen, where we’ll explore the latest trends in digital advocacy and will provide actionable insights to help you harness its full potential. From understanding the role of data in advocacy to mastering the art of storytelling, “Unraveling Trends” will equip you with the tools and the knowledge you need to make an impact in today's digital landscape.
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