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Capture your brand mentions on TV and radio in real time alongside your mentions on social, print, online news, and more. All in one platform.
Break down data silos and build a single source of truth to drive smarter, more consistent, and more informed decision-making across your business.
Use high precision search and filters to trigger alerts when your brand is mentioned in specific contexts or on high-profile stations or shows.
Take a truly omnichannel approach to monitoring and managing threats to your brand reputation by understanding how social and broadcast media influence each other and the impact they have on public perceptions and sentiment.
Analyze speech-to-text transcripts where your brand, products, executives, or industry topics were mentioned using all of Brandwatch’s AI-powered text analysis capabilities to build a deeper understanding of what is driving media coverage.
Also, with our built-in media player, you can hear and watch the exact moment your brand was mentioned, allowing you to share the sentiment, tonality, and intent within your reports.
Want to learn more and see the symbiotic relationship between TV and radio data with social data? To learn more and see the integration in action, book a meeting with one of our experts today.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.