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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

Read the report

Introducing Broadcast Data

Brandwatch’s Broadcast Data integration provides you with the ability to monitor TV and radio data from nearly 3,000 channels in more than 15 languages across the globe.

Build a 360-degree view of your brand

Capture your brand mentions on TV and radio in real time alongside your mentions on social, print, online news, and more. All in one platform.

Break down data silos and build a single source of truth to drive smarter, more consistent, and more informed decision-making across your business.

Monitor the full life-cycle of a crisis

Use high precision search and filters to trigger alerts when your brand is mentioned in specific contexts or on high-profile stations or shows.

Take a truly omnichannel approach to monitoring and managing threats to your brand reputation by understanding how social and broadcast media influence each other and the impact they have on public perceptions and sentiment.

magic Burger top topics

Inform decision-making with rich media intelligence

Analyze speech-to-text transcripts where your brand, products, executives, or industry topics were mentioned using all of Brandwatch’s AI-powered text analysis capabilities to build a deeper understanding of what is driving media coverage.

Also, with our built-in media player, you can hear and watch the exact moment your brand was mentioned, allowing you to share the sentiment, tonality, and intent within your reports.

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See Broadcast Data in action

Want to learn more and see the symbiotic relationship between TV and radio data with social data? To learn more and see the integration in action, book a meeting with one of our experts today.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.