The Biggest Industry Trends in Education Right Now

While some of these online mentions praise how AI is making students’ and teachers’ lives easier, almost 75% of sentiment-categorized mentions about AI and education have been negative. Concerns include AI becoming detrimental to learning and plagiarism, with many teachers curious about other schools' policies on AI use. 

Despite the negativity, there are positive ways AI can facilitate learning, such as AI tutors for students who need help when teachers are unavailable. Utilizing AI in education presents many possibilities, and brands can monitor online mentions to gain insight into how students, schools, and consumers will react to their AI efforts in education. 

#2 Schools are leaning onto online learning 

Both the COVID-19 pandemic and technological advancements paved the way for online and hybrid learning models – causing education providers to rethink their offerings. Now, years after the pandemic, online courses are offering a more accessible form of learning. 

This topic is well-discussed online, with over 3 million mentions about online learning since 2020.  

Analyzing these mentions helps education providers understand expectations, as people share both positive and negative experiences with online learning, from short courses to full degrees. You can read more about this in our latest education report. 

#3 A spotlight on accessibility 

Making educational offerings accessible is becoming paramount for education providers, as they focus on offering inclusive learning resources and disability-friendly campuses.  

Times Higher Education suggests a phased approach: assessing students' needs and incorporating their feedback, communicating progress transparently, and having students test the design to ensure it meets accessibility standards. By implementing these steps, education providers can ensure all students' needs are met.