What is share of voice (SOV)?
Share of voice (SOV) measures how much of the conversation your brand owns compared to competitors. It’s a key metric for tracking your visibility across social media and other digital channels.
SOV helps you understand:
- How often your brand is mentioned
- Your social media reach vs competitors
- Your share of organic search traffic
You can calculate SOV by dividing your brand’s mentions or interactions by the total for your industry, then multiplying by 100. For example, if you get 250 mentions out of 1000 total, your SOV is 25%.
A high SOV usually means more brand awareness and market dominance. You can measure SOV for social media, SEO, ads, and PR efforts.
By tracking SOV over time, you’ll see how your brand visibility grows compared to competitors.
How to calculate share of voice?
Share of voice (SOV) measures your brand’s visibility compared to competitors. You can calculate it in two main ways:
- Brand mentions:
(Your brand mentions / Total brand mentions) x 100 = SOV%
- Advertising impressions:
(Your ad impressions / Total ad impressions) x 100 = SOV%
For social media, track mentions across platforms using a tool like Brandwatch. For PPC ads, use Google Ads data to compare impressions.
Remember, SOV helps you gauge your market presence and adjust your strategy. By tracking it regularly, you’ll see how your efforts impact your brand’s visibility over time.
Why is share of voice important?
Share of voice (SOV) helps you measure how visible your brand is compared to competitors. It’s a key way to track your marketing efforts and brand awareness.
SOV gives you insight into:
- Your market position
- How well your campaigns perform
- Where to focus marketing resources
By tracking SOV across channels, you can:
- Spot trends in brand mentions
- Identify opportunities to grow visibility
- Adjust strategies to improve brand health
SOV is vital for measuring brand awareness and reputation. A higher SOV often means more market share and brand recognition.
Monitoring SOV helps you stay competitive. You can see how you stack up and make smart choices to boost your brand’s presence.
How to improve share of voice on social media?
Want to boost your brand’s social media presence? Here are some tips to increase your share of voice:
Post consistently. Create a content calendar and stick to it.
Regular updates keep your brand visible and give followers more chances to engage.
Engage with your audience. Respond to comments, ask questions, and start conversations.
This builds relationships and encourages more people to interact with your content.
Use relevant hashtags. Research popular hashtags in your industry and include them in your posts.
This helps more people discover your content.
Partner with influencers. Collaborate with influencers in your niche to expand your reach and tap into their engaged followers.
Create shareable content. Make posts that people want to share, like infographics, funny memes, or inspiring quotes.
The more shares, the wider your reach.