The middle of your Consumer Intelligence maturity journey
Serve your customers better by advancing your consumer intelligence.
The Consumer Intelligence Maturity Model
We’ve developed a framework which is designed to help your brand assess your current level of consumer intelligence maturity, and how to optimize your consumer intelligence strategy moving forward.
We leveraged internal expertise and frameworks which help companies who thrive with consumer intelligence to continue to innovate. We've also observed how standard use cases based on data monitoring can develop into a strategy that incorporates consumer intelligence into almost every major business decision.
What organizations at the middle of their consumer intelligence journey look like
Best practices in analysis
At this stage, organizations have best practices regarding analysis of various data sources, including continuous market analysis and segmentation
Skilled analysts lacking feedback loop
Skilled analysts examine consumer intelligence data with confidence. Yet, a feedback loop is missing for analysts to understand how their data is used across the company.
Data informed decisions
Data is continuously informing team activity as a result of reporting and live insights. Insights inform business decisions across some organizational functions.
💡 3 useful tips to level up
your consumer intelligence maturity
Level up your data
Mid-level businesses are more likely to focus on quantitative data – for example gathering website views or conversions to make general conclusions.
These companies can level up their maturity by learning how to incorporate qualitative data into their analyses, and questioning how their first-party data might complement consumer insights from other data sources.
Upskill data handlers
Organizations at the Mid-level of maturity should have more focus on gathering and distributing insights, even if team members handling data don’t have an analytical background.
We recommend spending time in consumer insights platforms more productively. Speed to insight should be a focus, and upskilling data handlers into dedicated, skilled analysts will help the business to progress in their maturity.
Focus on expressing insights
Mid-level businesses should have more of a focus on how their analyst team is expressing insights.
Organizations at this stage step up from simpler reporting by looking deeper into the actual conversations being had about their brand. However, they might be overloaded with basic requests, which prevents them from developing their reporting practices and actioning feedback. Plus, they might not completely understand how insights are being used, so they can’t improve the impact of their output over time and get that vital leadership buy-in.
"A deeper understanding of your consumers and informed decision-making drives business growth. The Consumer Intelligence Maturity Model offers a valuable framework for businesses to reflect on their current stage and identify areas for improvement to ensure sustained success."
Helpful resources to level up your consumer intelligence strategy
Ready to level up your maturity?
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