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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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On demand webinar

The Social Media Rearview: Driving Future Success through Trend Analysis

Join us for a deep dive into how analyzing social media trends can drive future business success. In this webinar, we’ll explore the value of hindsight in social media, showing you how to extract key insights from past trends to guide your next moves.

Learn how to harness data from social conversations, spot emerging patterns, and understand audience behavior shifts that will help you stay ahead of the curve. Whether you’re refining your social strategy or seeking fresh insights for your brand, this session will provide the tools and techniques to turn historical data into forward-thinking actions. 

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Featuring

Meghan Meeker

Director Social Media

Katie Slayford

Senior Social Media Manager

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.