What are X lists?
X lists are curated groups of accounts on X (formerly Twitter) that you can create or follow. They help you organize your feed and stay up to date on specific topics without following every account individually.
You can use X lists to:
- Group accounts by interest or industry
- Monitor competitors
- Keep track of influencers
- Follow events or trending topics
X lists are a great way to cut through the noise and focus on content that matters to you. They’re especially useful for businesses looking to track industry trends or monitor their brand’s online presence.
How do X lists work?
X lists help you organize accounts you follow. You can create public or private Lists based on topics or interests. Creating an X list is simple. To make a List, go to your Lists tab and tap “Create List.” Give it a name and choose if it’s public or private.
Adding accounts is easy. Search for users or browse your followers. Click the three dots next to a profile and select “Add to List.” You can also remove accounts anytime.
View list content by clicking on a List name. You’ll see posts from all included accounts. This lets you focus on specific topics without cluttering your main feed.
Public lists are visible to everyone. Others can follow your public lists to see the same curated content. Private lists are just for you.
The lists discovery page helps you find interesting public Lists to follow. You can also use advanced search to find specific lists.
Why should marketers use X lists?
X lists are a powerful tool for social media marketers. You can use them to segment your audience and track competitors easily. Lists help you monitor industry trends and engage with influencers more effectively.
With lists, you can create tailored campaigns for specific groups. This lets you target your content more precisely. You’ll also save time by organizing accounts into relevant categories.
Lists make it simple to keep tabs on what matters most to your brand. You can quickly check updates from key accounts without getting lost in the noise. This helps you stay on top of important conversations and opportunities.
By using lists, you’ll be able to engage more meaningfully with your audience. You can respond faster and build stronger relationships with your followers and industry peers.
Best practices for managing X lists
X lists help you organize accounts you follow. Create private lists to track competitors or customers. Use public lists to showcase influencers or industry experts.
Keep your lists updated by adding new accounts regularly. Remove inactive ones to stay current. Give each list a clear name and short description for easy reference.
Organize lists by categories like “Industry News” or “Thought Leaders.” This makes it simpler to find relevant content quickly.
Use lists for outreach and engagement. Create and monitor a “Customers” list to respond to their posts promptly. Create and keep your eye on an “Influencers” list to share and comment on their content.
You can also use lists for competitive analysis. Create a private list of competitors to track their social media activity discreetly.
X lists vs. other social media list features
X lists offer unique ways to organize accounts you follow. You can create public or private lists to group users by topic or interest. This lets you see posts from specific groups without following everyone.
Other platforms have similar features, but they work differently. Instagram’s Close Friends list is private and only for sharing Stories. LinkedIn lets you tag connections, but it’s not as flexible as X lists.
X lists stand out because you can follow public Lists without following individual accounts. This makes it easy to keep tabs on competitors or industry leaders. You can also add accounts to lists without following them.
Using social listening tools can help you track these lists and gain insights from the conversations happening within them.