What is the Threads app?

Threads is a new text-based social media app from Meta, launched in July 2023. It’s closely linked to Instagram but focuses on public conversations. You can share short posts up to 500 characters, along with photos, videos, and links. 

The app aims to connect the Instagram community through text-based chats. It’s designed for quick updates and discussions on various topics. You’ll find a feed similar to other social platforms, where you can follow users and engage with their content. 

Threads follows Instagram’s community guidelines to keep the space safe and friendly. It’s a place where you can join conversations, share your thoughts, and stay connected with friends and interests in a text-first format. 

How does the Threads app work? 

Threads connects to your Instagram account. You can post short text updates up to 500 characters. Add photos, videos, links, and GIFs to your posts. Like and reply to other users’ content. Repost things you find interesting. 

Your Instagram followers automatically follow you on Threads. The app shows posts from people you follow and suggested content. You can share Threads posts to your Instagram story. 

Threads doesn’t have direct messages or hashtags yet. Your profile links to your Instagram account. Set your profile as public or private. The app is available on iOS and Android devices. 

Threads vs. Twitter (now X) 

Threads and X have some key differences you should know about. Threads lets you post longer messages – up to 500 characters compared to X’s 280. This gives you more room to express yourself. 

Threads has a more casual, community-focused vibe. It’s designed to foster conversations and connections. X, on the other hand, often feels more fast-paced and news-oriented. 

You won’t see ads on Threads yet, which some users prefer. X relies heavily on advertising for revenue. 

Both platforms support sharing photos and videos, but X offers live streaming options that Threads doesn’t have. 

Brands might choose Threads for its Instagram integration and growing user base. X remains popular for real-time updates and trend monitoring. 

Your choice depends on your goals. Threads is great for casual chats, while X excels at breaking news and viral content. 

Why should brands use Threads?

Threads offers brands a fresh platform to connect with their audience. You can leverage your existing Instagram followers to build a community on Threads. It’s a great space for sharing ideas and finding inspiration. 

Brands are experimenting with less formal content on Threads. You can engage followers through: 

  • Short text updates
  • Behind-the-scenes glimpses
  • Quick polls or questions
  • Live event commentary

The app’s integration with Instagram makes it easy to expand your social media presence. You can cross-promote content and reach new audiences. 

Threads also provides opportunities for real-time engagement during live events. This can help you create buzz and foster organic interactions with followers. 

Remember to consider privacy practices when using Threads. The app collects user data, so be transparent about how you handle information.