The best time to post on X, formerly Twitter, is when your audience is at its most engaged.
It’s important to post on X at the optimal time in order to attract immediate interest in your post. Get a strong immediate response and your post is more likely to be shared and promoted on other people's timelines.
This guide looks not only at the best time to post on X but also offers insight into how to do it correctly. After all, scheduling 50 posts to all go out at the same time is not going to help your engagement rates.
Best time to post on X
The best time to post on X in 2025 is between 8:00 am and 12:00 pm, and between 5:00 pm and 6:00 pm, on Wednesdays and Fridays.
These four times are the sweet spot on X that captures users during their morning and evening routines, when they’re most likely to check their feeds.
Compared to other social media platforms, X’s real-time nature and fast-paced feed make these hours particularly effective for engagement.
Most users have either just started or finished their commute, want to unplug from work, and enjoy some simple X content.
Of course, this doesn't mean you should focus all your energy into posting at these times. We'll explain how you can mix up your posting schedules so you don’t limit yourself to just one day.
Remember, your specific audience might have different habits, so it's smart to test different posting times and track your results.
Why does posting time matter on X?
X’s algorithm is a mix of real-time posts and popular posts published over the past 24 hours or so. That's why you can sometimes read three posts that were just published, and then see a post from yesterday in your feed.
Yet, the platform's fast-paced nature means timing is still crucial for success when it comes to posting. Do it at the wrong time and your post will be buried, which means it won't trigger the algorithm and appear on feeds later in the day.
Understanding X’s real-time nature
X moves quickly. New posts appear every second, pushing older posts down the feed. The fact users can scroll upwards on their phones and load more posts – a little bit like a slot machine, or how notifications on phones work – means your content has a short window to grab attention.
The platform’s algorithm favors recent and engaging posts. That means the success of a post rests on whether it gets instant engagement, which affects the best time to post on X because it's always a moving target.
Monitoring user activity on your X feed can help determine optimal posting times, such as during lunch hours and early mornings, when users are likely to check their feeds.
How timing can influence engagement and reach
Good timing can boost your post’s performance. More people are likely to see, like, share, and comment on your content when you post during peak hours. That makes sense, right? There's no point posting at 3 am if all your followers are in bed.
Comprehensive analyses of social media posts suggest that early morning on weekdays is often the most effective time to engage with audiences.
Now, higher engagement signals to X that your post is valuable, and so the platform pushes it to more feeds. This causes a cyclical effect that can result in your post going viral.
Of course, you also need to post good content. A brand that posts about its latest annual financial accounts probably won't get much engagement from it. However, launch a product or advertise a discount at the right time, and you could hit your target audience perfectly.
In this guide, we cover the following: