What is Close Friends on Instagram?
Close Friends is a cool Instagram feature that lets you share stories with a select group of people. It’s like having a VIP list for your content. You can add or remove friends from this private list whenever you want.
To use Close Friends, go to your profile and tap the menu icon. Then select “Close Friends” to start building your list. When you post a story, you’ll see an option to share it with just your Close Friends.
Only the people you choose can see your Close Friends stories. They’ll know they’re part of your inner circle when they see a green ring around your story. It’s perfect for sharing more personal moments with your besties without broadcasting to everyone.
Why do brands use close friends?
Brands use Instagram’s Close Friends feature to create a sense of exclusivity for their most loyal followers. You can get special perks like early product previews or VIP discounts. It’s a way for brands to make you feel valued and part of an inner circle.
Some brands use Close Friends to share behind-the-scenes video content. This gives you a peek into their creative process or daily operations. It’s like getting backstage access to your favorite brand.
Close Friends also lets brands test new ideas with a smaller audience. They might ask for your feedback on potential products or campaigns. This helps them refine concepts before wider release.
By using Close Friends, brands aim to build stronger connections with you. They hope this special treatment will boost your loyalty and make you more likely to recommend them to others.
Benefits of using close friends
Close friends offer a special place to be yourself. You can share your true feelings without worry. They’re there for you in good times and bad, giving support when you need it most.
Having close friends boosts your happiness and lowers stress. You feel a strong sense of belonging and connection. Shared experiences create lasting memories and inside jokes.
On social media, the Close Friends feature lets you share more personal content with a select group. It’s great for:
- Sharing private moments
- Testing out new content ideas
- Building stronger connections with top followers
For brands, it helps create an exclusive community feel. You can reward loyal customers with behind-the-scenes peeks or early access to new products.
Using Close Friends improves your social media experience. It lets you open up more while keeping some posts private from the wider world.