What is conversational commerce?
Conversational commerce lets you shop through real-time chats with businesses. It uses messaging apps, social media, and voice assistants to help you buy things easily.
You can ask questions, get product info, and make purchases without leaving your favorite chat platforms. This makes shopping feel more personal and convenient.
Brands use AI-powered chatbots and live agents to talk with you 24/7. These tools use natural language processing to understand your needs and guide you through the buying process.
By blending e-commerce with everyday conversations, businesses aim to improve your customer journey and boost sales. It’s a key part of many companies’ marketing strategies.
Benefits of conversational commerce
Conversational commerce makes shopping easier for you. It lets brands talk to you 24/7 through chat, voice, or messaging apps. This means you can get help anytime.
You’ll enjoy a more personal experience. AI can remember what you like and suggest products just for you. It’s like having a friendly shop assistant always ready to help.
Shopping becomes faster and smoother. Got a question? Ask right away. No more searching through FAQs or waiting for emails.
It can boost your confidence in buying. Quick answers to your questions can help you decide faster. This often leads to more sales for businesses.
Brands can learn more about what you want. Your chats give them valuable info to improve their products and service.
Examples of conversational commerce
You’ve probably encountered conversational commerce without realizing it. When you shop online, chatbots often pop up to help. Big brands use these on social media too.
Nike uses a Facebook Messenger bot to help you find the perfect shoes. You chat with it like texting a friend. It asks about your style and needs, then suggests products.
Sephora’s beauty bot on Kik messaging app is another great example. It gives makeup tips and product recommendations based on your skin type and preferences.
H&M’s WhatsApp assistant helps you build outfits. You tell it what you like, and it suggests clothes that match your style.
These tools make shopping feel more personal. They’re available 24/7 to answer questions and guide you to what you need.