On demand webinar

Understanding your audience

Join Bex Carson, Director of Global Research Services and Hannah Tregear, Customer Marketing Manager at Brandwatch, for a live Q&A as they discuss how VICE analyzed Twitter conversations and identified the demographics of a potential UK VICELAND viewer.

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Featuring

Bex Carson

Chief Product Officer

Hannah Tregear

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UTM Campaign

UTM Content

UTM Medium

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What you will learn in this webinar:

How Brandwatch Audiences helped segment viewers of VICELAND in the US and potential viewers of VICELAND in the UK
How VICE could better target its current audience for VICELAND UK
How VICE disseminated the information across different departments like editorial and content to increase engagement of the launch

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Watching my fellow Yankees, Giants, and craft beer fan (+ fellow Tweep), @ericmartinyc, dropping knowledge bombs this morning on this @Brandwatch webinar 🔥 https://t.co/5Lqeit8xhe pic.twitter.com/Tl8HlbAqL2
— Andrew Kat💤 (@KatzAndrewS) November 17, 2021

1/3 of customer complaints are never answered — which in itself is a response that you don’t care. This reduces customer advocacy by 50%. Inversely, just responding, even if you can’t fix the issue, increases advocacy by 25%. #bw_webinar
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