Demystifying the misconceptions of social intelligence

Traditional market research like surveys and focus groups are helpful, but it’s possible you aren’t getting the full picture. In fact, there are several unique ways you can incorporate social data into your marketing mix to get a more complete view of your customers.

Join Brandwatch Research Manager, Emelie Swerre, and Ben Donkor, Social Media Analyst, Microsoft as they explore ever-changing consumer insights market. They will share useful tactics and successful use cases on how to better use social data in your marketing efforts.