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Leader in the 2020 Forrester Wave for social listening platforms
TikTok marketing partner
Meta business partner
Official Twitter partner
The Forrester Wave is a guide for buyers considering purchasing a social listening solution. Forrester analysts follow a publicly available methodology, which they apply consistently across all participating vendors. It is widely acknowledged as the best independent guide for the industry.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.