[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Joel WindelsApr 11 2012
...e storyboard). It’s a fine example of some outside-the-box thinking to captivate an audience, whilst still also containing Smart’s promotional material. 2/ Old Spice Understanding how Twitter relies on influential individuals is a lesson many companies never learn. Old Spice, the viral sensation, sur...
By Hannah EmanuelApr 5 2011
...e interest was generated on Feb 4th with their pre-superbowl ad. Back to the deals on 2nd March as they offered two cinema tickets for just $9 followed by their very timely Japan earthquake donation deal on March 17th. Despite their more regular traffic, they are doing little in catching up with riva...
By Dominick SoarJun 20 2011
...t II? My favourite story about last-year’s epic 11-hour, three-day tennis match between John Isner and Nicolas Mahut concerns some of the spectators. Played on Wimbledon’s humble outside court 18, the 700 seats for the contest between two unseeded players were, on day one, not hot tickets. But by the...
By Dominick SoarJun 30 2011
...ed about.) If the dot is in the bottom half (0 to -5) then it means those tweets would have a negative effect for that player/topic because they were of negative content and the people who tweeted them had a high number of followers. The higher up the stronger that positive effect. (If you were a bra...
By Dominick SoarOct 31 2011
...new) TLD* (new) Language MozRank (new) *TLD is top-level domain, i.e. “.com”, “.org”, “.net” and so on. Mentions Profiling This is a fantastic brand new feature which can help you build better pictures about the sites and people mentioning your brand. In the Mentions component, you’ll now see a small...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
