Whether you are new to the digital marketing game or an old hand, discovering resources and social media marketing tools can make operations more efficient and effective.

There are a number of ways you can maximize your social media marketing efforts, from doing great research, like reading our social media marketing guide, to studying analytic data.

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Social Media Metrics: How You Should be Measuring Success

Using social media metrics to measure success requires a targeted approach: linking metrics to goals will demonstrate value and drive real world action.

Blogs

Even if you know your stuff you’ll want to keep up to date with the latest news, trends and ideas from the community. These blogs are a great social media marketing resource, so make sure you check them regularly.

Marketing glossaries

Even the most experienced marketer can be left scratching their head after reading a page full of abbreviations and TLAs. Head over to one of these two resources to decode the jargon.

Digital marketing glossary

The Definitive List of Social Media Acronyms and Abbreviations

Social Media Marketing Tools

TweetDeck – A scheduling tool is a must for any social media marketer. Ensuring you don’t go silent on weekends, that you can cover all time zones, and generally making the planning and structure of your day easier.

BuzzSumo – Discover the most shared content around a particular topic or from a particular site.

FollowerWonk – A free tool by Moz that will give you a breakdown of any account’s followers. Who are your followers? Where are they located? When do they tweet?

Google Analytics – Discover which social sites are sending traffic to your website.

Google Alerts – Receive an email alert anytime your search term is mentioned. You can keep an eye out for any mentions of your brand online.

Google Trends – Discover the frequency with which people search for any term in Google. Useful for understanding trending topics in your industry to create relevant content.

Headline Analyzer – Analyze your headline to make it as click-worthy as possible. Useful for both blogging and social media posts.

Social Media and Analytics Tools

There is no shortage of tools to help you manage and analyze your social media efforts. Below is a collection of different tools to help with a variety of platforms and .

20 Top Social Media Analytics Tools

20 Social Media Monitoring Tools

16 Competitor Analysis Tools

6 Free Instagram Analytics Tools

15 Top Social Media Management Tools

10 Free Twitter Analytics Tools

7 Free Influencer Marketing Tools

29 Free Writing Tools and Resources

15 Free and Paid Facebook Analytics Tools

Visual resources and tools

Social media posts with images in gain more engagement than those without. Finding copyright free images can be difficult if you can’t afford to pay for a subscription. Luckily, there are quite a few sites that offer free images.

Social media image size cheat sheet – make sure your images are the optimal size for whichever platform you are posting to.

ResizeImage.net – if you need to resize or crop images, this tool is versatile and easy to use.

Infogr.am – allows you to create charts and infographics, visualizing data and ideas into shareable formats.

Video resources

Gary Vaynerchuk – The entrepreneur/author has a YouTube channel full of insights and tips. Have a search to discover if there is a video for your particular problem.

TED TALKS – this playlist has 12 great social media marketing videos, but you can search the TED website for more.

Great social media marketing videos are available on TEDNever stop researching, analyzing, trialing and generally improving your social media marketing. It is such a fast moving world that even those with experience need to stay up to date by reading social media marketing resources. By keeping an eye on your social media metrics you can ensure that you are doing more of what works, and keep engaging your customers on social.