We have even more digital consumer intelligence tools and features to share with you next year, and we can hardly wait.
But before we head into the next decade, we wanted to share some of Brandwatch’s very own highlights of 2019 with you. Here’s what we’ve been up to.
Product
Consumer Research
In October we launched our game-changing analysis engine Consumer Research.
Our flagship product Consumer Research was released a year after we merged with Crimson Hexagon, and we’ve married the best of both sets of technology.
Our new, combined platform brings consumer research into real-time, and helps organizations understand their consumers and compete in a fast-changing world.
At last count, it gave our users access to 1.3 trillion historical posts, and collects half a billion new mentions every day!
You can find out more about Consumer Research here.
Qriously
In March, Brandwatch acquired Qriously, a London-based mobile survey platform.
Qriously allows researchers to ask two billion people from around the world questions on any topic, in real time.
Qriously has become well known for its ability to predict big outcomes, like the UK General Election. And it offers a fascinating insight into the opinions of consumers around the globe.
You can find out more about the exciting technology right here.
Making waves
Digital consumer intelligence
This year, Brandwatch introduced a new market category – digital consumer intelligence (DCI).
DCI combines digital, survey, social, and first-party data sources with data science and AI. This enables organizations like Unilever, Walmart, and Dell to find the signal in the noise, bring market research into the digital era, and understand consumer and market trends in real time.
Here’s our CEO Giles Palmer on what DCI means for our customers: