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[New Report] The Marketer of 2025

What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.

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The Author
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Edward Bass

Edward Bass is the co-founder of consultancy EntSight. He’s worked with some of the world’s leading brands, including Samsung, Unilever and Jaguar – more often than not using Brandwatch insights as a platform for strategy and creativity.

Articles by Edward Bass

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.