Marketing: How to Optimize Your Paid, Owned and Earned Channels
By Edward BassMar 16 2015
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Edward Bass is the co-founder of consultancy EntSight. He’s worked with some of the world’s leading brands, including Samsung, Unilever and Jaguar – more often than not using Brandwatch insights as a platform for strategy and creativity.
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