9 Social Media Data Analysis Steps for Marketing Intelligence
By Jillian NeyOct 3 2017
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Dr Jillian Ney is the UK’s first Dr of Social Media and Digital Behavioural Scientist; helping businesses understand what is driving customer behavior to win more customers.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.