How to Measure Your Facebook Campaign ROI
By Kalen SmithApr 27 2012
What skills and tools do marketers need to stand out in 2025? We surveyed 1,300+ marketers to find out.
Kalen Smith is the author of Online Rookies and has a wealth of experience in social media and web technologies.
By Kalen SmithApr 27 2012
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.