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BREAKING NEWS: Brandwatch + Google Cloud

Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.

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Letizia Zappa

Senior Product Marketing Manager Brandwatch

Letizia is Product Marketing Manager at Brandwatch, where she is responsible for go-to-market campaigns and content creation for new products. Prior to her position at Brandwatch, she has been working as marketeer in the MarTech industry. She loves talking about digital marketing and pizza when she has the chance.

Articles by Letizia Zappa

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.