Brandwatch announces strategic collaboration with Google Cloud's gen AI technologies, to advance capabilities of its AI-driven insights.
Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research.
Richard has recently written the best-selling book, The Choice Factory, on how behavioural science can be applied to advertising. He tweets about the latest social psychology findings from the handle @rshotton.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
