The Top 5 Best Facebook Management Tools (2025 Guide)

Facebook is the largest social media platform in the world – making it a must-have for any social media marketing team.

Marketers wanting to succeed on Facebook need to maintain an active, consistent, and well-planned Facebook presence. Doing Facebook well can help keep your audience engaged, making it much more likely that the algorithm will show your content to Facebook users. Plus, it'll improve the impact of your Facebook posts.

Yet, managing your Facebook account can be labor-intensive and time-consuming – unless you have the proper tools in your arsenal. Social media management tools can streamline your Facebook efforts and improve your social media performance.

Here's how to get started.

What is a Facebook management tool?

A social media management tool for Facebook is a web-based or desktop-based program that helps you execute your social media strategy by creating, scheduling, and tracking your Facebook posts.

These tools offer a single platform from which you and your team can manage posts, respond to messages or comments, track analytics, run ad campaigns, and more.

Why do you need a Facebook management tool?

Social media management tools simplify and streamline your marketing efforts on Facebook. From scheduling posts to tracking analytics, a successful Facebook presence requires a lot of admin and detailed management.

Put simply, many social media managers feel burned out from the hassle of manually creating, scheduling, and posting social media posts. Facebook management tools not only make this process easier, they make social media management more effective and efficient. 

The benefits of using a Facebook management tool

The most obvious benefit of a Facebook management tool is that it saves you time. But these tools also help you get the most from your content. With a Facebook management tool, you can track what you're posting, how it's being received, and how to optimize it.

Social media management software makes it easier for your teams to collaborate and track what each other are doing, and give you valuable insights into the effectiveness of your social accounts.

Features to consider when choosing a Facebook management tool

Functions of social media management tools that make them useful Facebook aides include:

Social media post-scheduling and publishing

Social media scheduling tools let you plan out and schedule posts to your Facebook page. This way, you can create posts months in advance and schedule them for the optimal time. Scheduling tools also let your team collaborate on post creation, and many scheduling tools offer an approval process for your Facebook content.

This streamlines your Facebook content plan and makes it easier to manage multiple social channels from one platform.

Social media listening tools

Social media listening tools monitor brand mentions, relevant hashtags, and other keywords in social posts on Facebook. This gauges brand sentiment and shows how your business or product is being talked about by your target audience.

Social media listening tools can monitor mentions of your brand across the site – as well as mentions of competitors. You can use them to plan precisely before launching a campaign, or to keep an eye on any crises before they become an issue.

These tools help you measure the success of your campaigns and offer deep insights into how you can improve your social media strategy.

Engagement tools

Whether you have multiple social media accounts or just one, the flood of messages and comments can be overwhelming for your team to manage. Social media management apps with a unified inbox let your team handle messages more efficiently.

Using these tools, you can set up Facebook automations to respond faster to comments or messages, and you can assign tasks based on comments or messages to your team. The result is a faster, more accurate, and more consistent message to your customers.

Analytics and reporting

All good social media managements tool let you track performance across your social media profiles. Basic analytics include post performance metrics like engagement, and reach, while more detailed analytics help measure your campaign performance against competitors or industry standards.

Social media analytics tools with customizable reports in a user-friendly dashboard offer actionable insights that help your team refine and tweak your strategy.

Look for social media management tools that offer reporting features aligned with your key social media goals.

Collaboration features

If you're working with marketing agencies, social media influencers, or even just a small team, then you'll need collaboration tools to manage all your social media posts in one place.

Cloud-based social platforms make it easy to communicate and collaborate with remote social media teams. Team collaboration helps you create more content faster and gives you a consistent social media presence.

These high-quality social media posts and efficient management help improve the reach and engagement on your social media channels.

Integrations with other marketing tools

A social media management solution that integrates with other tools improves your workflow and lets you leverage your social accounts in other parts of your business. For example, when you link your social media management tools with customer relationship management (CRM) systems you can manage leads and customer service tickets more effectively.

Tools that let you link your influencer marketing campaigns and social media channels make it easier to run paid and organic posts. Integration makes even basic tools more useful.

Top 5 Facebook management tools

Now that we've taken a look at the main ways social media management tools help with Facebook, let's look at some of the best Facebook tools available in 2025:

1. Brandwatch

Brandwatch is a complete solution for your entire social media strategy. It integrates with all the major social networks and offers powerful benefits for Facebook marketers.

Brandwatch's tools for Facebook cover everything from consumer research to influencer campaigns, with detailed reporting tools, marketing automations, ad management, and more.

Brandwatch Publish allows team collaboration on Facebook post scheduling and content management across all your social accounts from one unified inbox. Publish also lets users turn existing content into ads with just one click.

Your team can interact with your social media audience through Brandwatch Engage, a smart inbox for Instagram messages, comments, and story replies. This tool is great for maintaining reliable and consistent engagement with your audience across multiple platforms.

Brandwatch Advertise connects with Facebook Ad Manager and Meta Business Suite to create and manage paid ad campaigns that drive traffic and leads.

Brandwatch Influence helps identify influential Facebook accounts and creators to partner with to improve your brand recognition and promote your products. It ties in with social listening tools like Brandwatch Listen to track the impact of those campaigns.

Lastly, social media analytics tools track post performance and more. Brandwatch Measure shows how well each of your social posts is performing, while Brandwatch Benchmark helps identify your success against competitive social media accounts.

This comprehensive list of social media management tools works to streamline your Facebook efforts and improve your campaign performance, all from a single dashboard.

2. Meta Business Suite (Native Tool)

Facebook and Instagram fall under parent company Meta. Meta Business Suite is the native social media management tool where users can manage their Facebook and Instagram account.

Users can publish content to both social media platforms from the Meta Business Suite content calendar and access social media reports through the Insights tab. Meta Business Suite also includes Ad Manager, a tool for creating, scheduling, and tracking paid campaigns for Facebook and Instagram.

There's also a unified inbox where social media managers can respond to comments and Facebook messages, plus assign that inbound traffic to team members.

Meta Business Suite is a brilliant option for those looking to make an impact with their Facebook strategy without spending any money.

3. Hootsuite

Hootsuite is one of the earliest social media management apps. Its user-friendly drag-and-drop content calendar dashboard is popular among social media managers because it makes it easy to schedule posts across multiple accounts.

Hootsuite integrates graphic-design app Canva so you can create engaging images to post on your Facebook feed without having to leave the main social media management platform page. Hootsuite also has an artificial intelligence (AI) assistant that helps suggest captions and content ideas for your social media accounts.

4. SocialPilot

SocialPilot is a social media management tool geared towards managing multiple accounts. Users can connect up to 50 accounts and bulk-schedule up 500 posts using import tools or the native content calendar.

This social media management platform offers features design for marketing agencies like separate dashboards to manage multiple clients. This lets agencies tailor their social media management to each of their client accounts individually.

It curates feeds from around your industry to help with content ideation. It has a built-in AI assistant that offers content ideas and hashtag suggestions.

SocialPilot also lets you create feeds of articles and blog posts from your own website or elsewhere on the web, which it can then automatically share on your social channels.

5. Sprout Social

Social media management platform Sprout Social offers detailed reporting and an integrated CRM feature. This app can be used to schedule posts and engage with your audience, but its main draw is its customizable reporting dashboard.

These reports offer key insights into post performance and results, with breakdowns of audience demographics and behavior to help social media teams tweak campaigns for maximum engagement.

Sprout Social is a compelling option if you're looking to improve your reporting.

How to choose the right Facebook management tool for your brand

Like any business software, different Facebook management tools suit different use cases. Consider the following when you're shopping for a social media management tool.

Consider your budget

The size and scale of your social media campaigns will have an impact on which tool you should use. There are free tools like Meta Business Suite which work for smaller programs, right through to bespoke, managed social media management solutions that help you get the most out of larger campaigns.

If the social media tool you're looking at has a subscription fee, consider which features kick in at what price tier, and make sure you're getting the best value by assessing comparable tools.

Remember, that social media marketing tools are here to save time and money, so don't fall into the trap of choosing the cheapest tool available: instead, look for the right mix of price structure and features.

Scalable pricing is always useful for companies who plan to expand their social media presence. Some social media management software has a free version with limited functionality that you can add to as you need it.

Consider your social media marketing goals

Different goals impact the types of social media management software you need. Brands looking to increase product awareness and expand their audience might need influencer tools, while social teams who want to clean up their content calendar might only need a tool to help them schedule posts.

Social media management tools come with a wide range of features, so choose those that help you meet your goals and measure the metrics that matter most to you.

Consider the size of your team

Some social media management tools charge per "seat" or user. If you have a large team this can have an impact on the app you use. You might also need tools that automate functions like task delegation or give you a simplified content workflow.

If you have a range of different strategic positions in your team you might also want a tool with customizable reporting dashboards to help everyone get the insights they need.

Consider the features you need

While most of the social media management apps we've talked about here have similar core features that let you publish content or manage community engagement, there are some differences.

An AI assistant that helps suggest content is an example of a feature that some teams need more than others. You should also make sure the social media management tool you choose integrates with all the different social platforms you use.

You could try creating a list of features, and rank by your needs and wants. This way, if one tool you're shopping for has a unique selling point, you can quickly assess if it's worth using over another tool with different features.

Read reviews and compare features

As well as looking at features side-by-side, customer reviews can help you determine if the social media management tools in your list are going to work for your team. Expert reviews from industry professionals can also help you make a choice.

Test drive social media management tools

But the best way to thoroughly understand how well a social media management tool fits your business is to take it for a spin yourself. Most offer a free trial which you can use to preview the tool either for a short period of time or with some limitations on its features. Or sign up for some demos to get tips from experts at the company.

Free trial plans are a good way to assess social media management software.

Frequently asked questions

How do you monitor Facebook comments and messages with these tools?

Social media management tools offer a unified inbox from which you can see Facebook comments and messages. You can then react to or reply to those messages from the dashboard.

Do Facebook management tools allow you to analyze competitor activity?

Yes! Some Facebook management tools offer insights into competitor posts and activity on the platform. These usually use social listening features to track posts from Facebook accounts or use keywords and hashtags you define.

Do Facebook management tools help you identify the best times to post?

Optimizing your Facebook post scheduling is one of the common features among social media management tools. Many of them will monitor the performance of your posts over time and identify the best times to post content to your audience based on historic data.

Can you use Facebook management tools to boost posts?

Yes. The free Meta Business Suite program and other social media management tools have a one-click button to boost your Facebook posts. Boosting your Facebook post turns organic content into a paid campaign with a wider audience. 

Manage your social media accounts with ease

Social media management tools make it easy for any business or brand to maximize your Facebook campaign. From scheduling posts to detailed analytics and insights through customizable dashboards, these apps streamline your content strategy.

Social tools also let you benchmark your social media performance against competitor accounts so you can see how you stack up. They help you find new ways to increase your audience through influencer partnerships and ads.

Facebook management tools simplify your team's workflow and make your social media campaign more effective.