Why understanding the best time to post on TikTok matters
Does the time you post really affect how many followers see and interact with your TikTok videos? It turns out it does.
TikTok's algorithm will show your TikTok videos to more people when the video performs well soon after you post it. When you post short-form videos during peak times, TikTok's algorithm is more likely to display your video to a wider audience of users.
By choosing the best times to post, you can improve engagement rates and gain new followers. Above all, though, don't forget to post consistently and create a stream of helpful, informative content for your audience. For more help, we've created a helpful guide on how to build your own TikTok marketing strategy.
The guidelines listed here give a general consensus on the best times to post by day.
The best time to post on TikTok on Monday
On Monday, the best times to post on TikTok are 6 am, 10 am, and 10 pm Eastern Time. Remember to factor your specific time zone into the equation when you're posting!
For example, if you live on the West Coast of the United States, you'll need to post at 3 am, 7 am, and 7 pm instead. Rather than wake up at 3 am to post a TikTok video, you can always schedule content to upload at a time of your choosing.
If you're wondering what kind of TikTok posts to upload on Monday, consider showcasing a new product or offering in your morning post. Then, in the afternoon, offer an inside look at working at your company with a "Day in the life of an employee at <company>" or "POV: You work at <company>" style video.
The best time to post on TikTok on Tuesday
Tuesday users are early birds, with the best times to post on TikTok being 2 am, 4 am, and 9 am Eastern Time. Posting early in the morning can give your content a head start with the TikTok algorithm, which favors content that performs well soon after it's posted.
You'll definitely want to take advantage of a content scheduling tool for posting videos on Tuesday, as the best times are very early in the morning.
Industries that can capitalize on these especially early post times are businesses like coffee shops that open early and bars that stay open late. Consider hosting a live event showing your bartenders slinging cocktails or your baristas crafting unique espresso drinks and posting them early.
Since TikTok users are watching videos early on Tuesday, these kinds of timed posts can help drive customers to your business.
The best time to post on TikTok on Wednesday
Reach the mid-week audience on Wednesday by posting on TikTok between 7 and 8 am, and again at 11 pm Eastern Time. With this posting schedule, think about curating your content to appeal to commuters on their way to work.
You can cover both the nine to five crowd by posting in the morning and appeal to night shift workers who are just starting their workday in the late evening hours.
The best time to post on TikTok on Thursday
On Thursday, reach your audience by posting your first video mid-morning at 9 am. Catch folks on their lunch break by posting midday at 12 pm, and evening at 7 pm Eastern Time.
The best time to post on TikTok on Friday
On Friday, TikTokers are most likely to interact with your social media platforms' content at 6 am, 1 pm, and 3 pm Eastern Time. Fridays can be a good time to reach your target audience with a funny meme or a pre-weekend giveaway.
Don't forget about your global audience too – Friday in the United States can also be Saturday morning in other parts of the world, so you can post on your TikTok account across time zones.
Beat the weekend rush of posts and jump on to new TikTok trends or challenges relevant to your industry. A popular option is creating "Pack an order with me" videos.
The best time to post on TikTok on Saturday
On Saturdays, reach a large audience and post on TikTok at 11 am, 7 pm, and 8 pm Eastern Time. Tap into your followers' leisure time and upload a reminder for your audience to participate in the weekend giveaway. Promise to reveal the winners on Sunday to keep your audience coming back to your TikTok account.
The best time to post on TikTok on Sunday
When is your audience awake on a Sunday? To catch your users when they're engaged, the best time to post on TikTok is 7 am, 9 am, and 3 pm Eastern Time.