If you're a business owner, you likely own a business account on TikTok. As you create short-form TikTok videos and share them with your audience, creating an optimal posting schedule can have a massive positive impact on your social media strategy and results. 

TikTok's algorithm obviously has a huge effect on how many views and likes you get on videos posted by your account. To get the most engagement from your TikTok business account, you'll want to follow a posting schedule that gives you the best chance of exposure to a large audience. 

Follow our guide below to find out the best time to post on TikTok for maximum engagement.

When is the best time to post on TikTok?

In our recent State of Social report, we found that Wednesday is the most active day for social media platform users. Thursday followed closely behind as the second-best day to post, and Sunday is the least active day for social media users.

While the best time to post on TikTok varies day to day, the general consensus is that posting TikTok videos between 6 am and 9 am is a solid bet across all days of the week. For evening hours, consider a posting schedule between 7 pm and 11 pm. Don't forget that posting consistently is crucially important.

With this information in mind, you might keep a consistent posting schedule, but upload the TikTok posts you're most confident in on Wednesday and Thursday.

That said, if you're trying to reach a global audience, you'll need to remember there could be a massive time difference between your followers and your posting. A day is 24 hours long, but there are many ways to slice that, and your audience can't spend all that time on social media platforms (they'll need to sleep at some point!).

Remember, the following best times to post on TikTok are general guidelines based on broad research. For the most detailed data about your specific audience and industry, consider using in-depth TikTok analytics to review who is seeing your TikTok posts and when.

Why understanding the best time to post on TikTok matters

Does the time you post really affect how many followers see and interact with your TikTok videos? It turns out it does. 

TikTok's algorithm will show your TikTok videos to more people when the video performs well soon after you post it. When you post short-form videos during peak times, TikTok's algorithm is more likely to display your video to a wider audience of users. 

By choosing the best times to post, you can improve engagement rates and gain new followers. Above all, though, don't forget to post consistently and create a stream of helpful, informative content for your audience. For more help, we've created a helpful guide on how to build your own TikTok marketing strategy.

The guidelines listed here give a general consensus on the best times to post by day.

The best time to post on TikTok on Monday

On Monday, the best times to post on TikTok are 6 am, 10 am, and 10 pm Eastern Time. Remember to factor your specific time zone into the equation when you're posting! 

For example, if you live on the West Coast of the United States, you'll need to post at 3 am, 7 am, and 7 pm instead. Rather than wake up at 3 am to post a TikTok video, you can always schedule content to upload at a time of your choosing. 

If you're wondering what kind of TikTok posts to upload on Monday, consider showcasing a new product or offering in your morning post. Then, in the afternoon, offer an inside look at working at your company with a "Day in the life of an employee at <company>" or "POV: You work at <company>" style video.

The best time to post on TikTok on Tuesday

Tuesday users are early birds, with the best times to post on TikTok being 2 am, 4 am, and 9 am Eastern Time. Posting early in the morning can give your content a head start with the TikTok algorithm, which favors content that performs well soon after it's posted. 

You'll definitely want to take advantage of a content scheduling tool for posting videos on Tuesday, as the best times are very early in the morning.

Industries that can capitalize on these especially early post times are businesses like coffee shops that open early and bars that stay open late. Consider hosting a live event showing your bartenders slinging cocktails or your baristas crafting unique espresso drinks and posting them early. 

Since TikTok users are watching videos early on Tuesday, these kinds of timed posts can help drive customers to your business.

The best time to post on TikTok on Wednesday

Reach the mid-week audience on Wednesday by posting on TikTok between 7 and 8 am, and again at 11 pm Eastern Time. With this posting schedule, think about curating your content to appeal to commuters on their way to work. 

You can cover both the nine to five crowd by posting in the morning and appeal to night shift workers who are just starting their workday in the late evening hours.

The best time to post on TikTok on Thursday

On Thursday, reach your audience by posting your first video mid-morning at 9 am. Catch folks on their lunch break by posting midday at 12 pm, and evening at 7 pm Eastern Time. 

The best time to post on TikTok on Friday

On Friday, TikTokers are most likely to interact with your social media platforms' content at 6 am, 1 pm, and 3 pm Eastern Time. Fridays can be a good time to reach your target audience with a funny meme or a pre-weekend giveaway.

Don't forget about your global audience too – Friday in the United States can also be Saturday morning in other parts of the world, so you can post on your TikTok account across time zones.

Beat the weekend rush of posts and jump on to new TikTok trends or challenges relevant to your industry. A popular option is creating "Pack an order with me" videos.

The best time to post on TikTok on Saturday

On Saturdays, reach a large audience and post on TikTok at 11 am, 7 pm, and 8 pm Eastern Time. Tap into your followers' leisure time and upload a reminder for your audience to participate in the weekend giveaway. Promise to reveal the winners on Sunday to keep your audience coming back to your TikTok account.

The best time to post on TikTok on Sunday

When is your audience awake on a Sunday? To catch your users when they're engaged, the best time to post on TikTok is 7 am, 9 am, and 3 pm Eastern Time.

What are the best times to post on TikTok by industry?

While the most important part of your content strategy is posting consistently, there are ways to understand the engagement patterns of your audience to ensure peak engagement. One of these strategies is to identify the best times to post on TikTok by your specific industry.

Below, we'll go over six different business industries so you can understand the best time to post content to your TikTok account. We recommend using a tool like Brandwatch to schedule content to cover all of your time zone goals.

If you need a refresher on TikTok marketing, check out our beginner's guide to TikTok.

The guidelines listed here give a general consensus on the best times to post by industry.

Best times to post on TikTok for hospitals & healthcare

Hospitals and healthcare provider accounts should focus on two active times: early morning and late evening. For maximum engagement for the early birds, consider a posting time of 6 to 8 am. This way, you can reach doctors and nurses on their way to work. 

On the contrary, you can reach users who are researching health information before bed and night shift healthcare workers by posting TikTok content between 9 and 11 pm.

Best times to post on TikTok for restaurants

Restaurants get to showcase their delicious food and busy lunch rushes. To increase TikTok engagement, you should use the following TikTok posting schedule:

Drum up lunch break interest during your busiest hours by posting between 11 am and 1 pm. This is a great time to showcase new recipes or seasonal offerings.

Dinnertime means takeout, so post between 5 and 7 pm to capture the interest of users who don't feel like cooking at home.

Nothing hits quite like a late-night bite, so restaurants can create quick videos of their most delectable dishes and serve it up to the night owl crowd by posting between 10 pm and 12 am.

Best times to post on TikTok for schools & education

Schools and education can take advantage of a clear posting time: early morning before school starts and late afternoon and early evening to get more exposure with students, parents, and teachers before school or work.

Wondering what type of content to post? Teachers posting about their outfits and showing off classroom decorations are popular topics.

Best times to post on TikTok for travel & hospitality

In travel and hospitality, you can reach a global audience. Think about when your TikTok users will be searching for travel tips and post on TikTok at these times:

On the weekends, the best time to post on TikTok is between 10 am and 12 pm for the most engagement. 6 pm to 8 pm on Saturday is also a great time to post on TikTok.

Take advantage of TikTok users looking to book their next getaway by posting on weekday evenings. The best time to post is Tuesday and Thursday, 6 to 8 pm.

Best times to post on TikTok for fashion and beauty

TikTok videos are fantastic outlets for fashion and beauty companies. You can make videos that span topics from "Get ready with me", "Unboxing", "Seasonal trends", and more. 

To find the best time to post fashion and beauty content, follow this schedule:

  • Publish videos mid-morning, between 10 am and 12 pm, to capture the interest of TikTok users getting ready for work or school.
  • 4 to 6 pm is another best time to post, as your TikTok audience might be getting ready for dinner or a work event.

Best times to post on TikTok for music and entertainment

The weekends are king for the music and entertainment industry. The best time to post on TikTok for music and entertainment businesses is: 7 to 11 pm, particularly on Fridays and Saturdays. This time frame is the best time to post, since your target audience is getting ready to go out. Consider showcasing a new movie, concert, or show.

Best times to post on TikTok by country

As time zones automatically dictate the peak active times of your audience, it's important to understand that the best time to post on TikTok can be very different depending on where your target audience lives.

For example, if you're trying to appeal to a global audience, try to schedule posts to publish videos during peak hours in different time zones. That means that in order to show your post to European viewers in the early morning, you'll have to post the video for that audience late at night on the East Coast. 

This kind of posting schedule can be difficult to manage on your own. A social media management tool like Brandwatch can help you schedule your content across time zones to a global audience.

The guidelines listed here give a general consensus on the best times to post by country.

Best time to post on TikTok in Europe

In Europe, the best time to post on TikTok is on weekdays at 10 am and 2 pm, and on weekends at 9 am and 7 pm.

Best time to post on TikTok in the United States

If you're in the United States, a general guideline for the best time to post on TikTok is on weekdays at 6 am, 10 am, and 11 pm and then on weekends at 11 am, 7 pm, and 9 pm. 

Best time to post on TikTok in Canada

Businesses in the Great White North can expect to reach their intended audiences by posting at 10 pm and 3 pm on weekdays and midday on weekends.

Best time to post on TikTok in Australia

Late morning and earlier in the evening are two good times to post on TikTok during the week. On the weekends, take late evening and early morning as opportunities to post TikTok videos.

How to find your own best times to post on TikTok

To find your own best time to post on TikTok, take all of the above factors into account. One important thing to note is that no matter where your audience is located, make sure your company is using a business TikTok account, not a normal user account. 

Here are some of the variables you should consider as you find the best time to post TikTok videos:

Audience location

The geographical location of your target audience has a large impact on peak engagement. The time zone of your target audience should dictate when your posts go live. 

If your target audience is spread across multiple time zones, take that into consideration as you schedule your content for the most TikTok engagement.

Your social media manager can clue you in to where your audience is located. Users located in the same time zone simplifies the posting times. 

Brandwatch, a social media marketing tool, can help you understand engagement patterns and what kind of content works best. 

Audience active times

The audience you're trying to reach has an impact on their active times. For example, concert-goers will have different ideal posting times than educators or healthcare workers, for example. 

Use this information, along with the optimal posting times we covered above, to curate an ideal posting schedule.

How many times should I post on TikTok?

As a general guide, TikTok themselves recommend posting one to four times per day. They also recommend posting a continuous stream of high-quality, creative content in order to gain new followers.

To begin to understand how many times your specific brand should post on TikTok, use the built-in TikTok analytics tool, TikTok Insights. This tool allows you to segment your audience to understand your users on a deeper level. You can use your own TikTok data to understand the best time to post on TikTok.

A social media analytics tool like Brandwatch can help you understand which TikTok videos are performing the best with your target audience. 

Frequently asked questions

For more information about the best time to post on TikTok and your overall TikTok strategy, see the answers to these frequently asked questions below.

How do I get more views on TikTok?

To increase TikTok views and improve average watch time, make sure to create a steady stream of content that your audience relates to. Videos that span multiple parts are popular, and they can boost views and average watch time. 

To increase engagement rates, your TikTok videos should contain hashtags that are relevant to the contents of the video and that your target audience might search for. For example, a holiday gift guide should include hashtags like #holidays2025 and #holidaygiftguide.

Does it really matter what time you post on TikTok?

Posting content at specific times does have an impact on your engagement and views. To reach your audience when they're the most active, keep the time zone of your audience in mind. You can also use TikTok analytics to experiment with posting times and views.

Is it bad to post on TikTok late at night?

There is no bad time to post on TikTok. It depends on where your audience is located and what their active hours are. For example, if you're in the music or entertainment industry, your followers are more likely to be up late to see your posts.

Is posting too much on TikTok bad?

While posting too much low-quality content can negatively impact your messaging, make sure to experiment with posting frequency to find the schedule that works for your audience. Above all, make sure your content contains interesting videos that are not too long and that the content is authentic to your brand.