For more than 15 years Brandwatch has enabled our customers to see and be seen by the audiences that matter most. We’ve done it by consistently providing deep insights into consumer behavior from across the social ecosystem.

Today we hit a new milestone in that mission by announcing our new strategic collaboration with Google Cloud, a world leader in generative AI.

This collaboration will propel our product roadmap forward and fully redefine what’s possible for our clients.

It’s no secret that speed, accuracy, and the ability to uncover actionable insights are the ingredients in the secret sauce for brands to stay ahead of the competition. That’s why collaborating with Google Cloud and developing solutions using their generative AI capabilities is such a transformative game changer.

Our AI innovations are already considered cutting edge – now, together with Google Cloud, they’ll be truly supercharged, delivering unparalleled access to the tools and intel our customers need to succeed. 

What will this mean for our customers?

Powerful AI-driven functionality

We’ve been pioneers in AI since 2008, developing industry-leading products optimized for analyzing fast-changing, unstructured data. Now, through this collaboration, we’re pushing the boundaries even further. Google Cloud’s technology provides us with access to advanced AI capabilities to deliver even deeper insights, improved productivity, and unparalleled customer experiences. Our competitive edge will be our customers’ competitive edge, helping enhance decision making and shape business strategy. 

Democratized access to insights

We are developing a game-changing new AI-first conversational interface for our Brandwatch Consumer Research product. Leveraging Google's AI, this will revolutionize how customers draw insights from our industry-leading data coverage. It will help experts work faster and provide non-technical users with rich intelligence at their fingertips. 

Future-proofed strategies

AI isn’t just a trend for – it’s table stakes. And its capabilities, use cases, and value are going to continue to evolve at breakneck speed. This collaboration ensures you’re not just keeping pace with change – you’re ahead of it. By leveraging the innovations we’re co-developing with Google Cloud, our customers will not only benefit from cutting-edge tools today but will be equipped to lead the charge in the rapidly evolving landscape of AI-driven communications of tomorrow. 

What's next?

We’re committed to continuously bringing out new features, capabilities, and innovations, pushing the boundaries of what’s possible for our customers. Our product roadmap is stronger than ever, and we can’t wait to share the advancements our teams are hard at work on that will further empower businesses in the months and years to come. 

To learn more, check out our official press release announcing our collaboration with Google Cloud.