Social media teams today face tall orders.

They need to coordinate marketing campaigns that resonate with their audiences, handle customer care inquiries, mitigate emerging crises quickly, and nurture valuable and engaged online communities. And they need to do it all in real time and across multiple channels and regions.

That’s why we’ve invested in building a unified social suite that leverages official network partnerships and cutting-edge AI to empower teams to manage and collaborate on all aspects of social seamlessly and effectively from one place.

Thousands of brands already use Brandwatch to plan and implement winning social media strategies that drive business growth and brand advocacy. And we’re not done innovating.

Today we’re excited to announce a significant milestone in our journey. We’ve been named a Leader in the IDC MarketScape: Social Marketing Software for Large Enterprises 2024 Vendor Assessment. 

This rigorous assessment evaluated 13 vendors across more than 20 criteria including owned content management, multi-channel publishing, brand safety on social, digital care, community management, and AI and machine learning capabilities. 

The IDC MarketScape recognized Brandwatch for the following strengths: 

  • Brandwatch unlocks a rich understanding of people and the world with unmatched intelligence by analyzing the most extensive omni-channel data coverage with scalable, industry-leading AI tools and powerful, flexible reporting capabilities.
  • Brandwatch provides a full suite of highly customizable and easy-to-use tools for brands to seamlessly connect with their audiences in meaningful ways anytime and anywhere. 

We have an ambitious roadmap for 2025 as we look to build on our position as a leader and empower Brandwatch customers to do even more within our platform. We’ll be: 

  • Continuing to expand the social, online, and traditional media sources that the Brandwatch platform covers 
  • Integrating with additional social networks such as Pinterest and continuing to develop existing networks through our official partnerships including Meta, TikTok, and LinkedIn 
  • Developing our Iris AI assistant with cutting-edge proprietary AI tools and metrics to make insight discovery and reporting fast, easy, and even more powerful 
  • Integrating generative AI models to build an AI-first experience that even beginners can harness quickly 
  • Developing new ecosystem integrations with BI tools and CRMs to streamline workflows 
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IDC MarketScape for Social Marketing Software for Large Enterprises

Our key takeaway

We believe being recognized as a Leader by the IDC MarketScape is testament to our dedication to empower brands with an intelligent, connected, and complete set of tools for every aspect of their social marketing strategies.

And this is just one milestone out of many to come as we look to the future. We are continuing to build a platform that connects unique insights everywhere that social teams are operating to help them make more informed decisions and engage with their customers wherever they are.

Read the excerpt from the MarketScape.