Businesses operating in today’s volatile and rapidly evolving media landscape need deep, real-time insights connected to their social tech stack in order to protect and amplify their brands and drive meaningful and valuable engagement with consumers.
That’s why Brandwatch is on a mission to revolutionize how businesses act on insights by providing the most comprehensive coverage of social and traditional media, state-of-the-art AI to surface insights and streamline workflows, and a complete set of tools to act on insights quickly, confidently, and consistently.
Today we’re excited to announce that we’ve been recognized as a Strong Performer in the Forrester Wave for Social Suites 2024.
Brandwatch’s Forrester Profile
Brandwatch was given the highest possible scores in four categories: Social Listening, Customer Service, Privacy & Security, and Supporting Services & Offerings.
"Brandwatch’s roots in social listening shine, as it surfaces intelligence and insight throughout the platform" – Forrester Social Suites Wave, 2024
We’ve built a suite that brings together social listening, media monitoring, competitive intelligence, influencer marketing, social media management, and reporting all under one roof. Forrester calls out that we have embedded intelligence gathered from over 100 million sources to inform decision making throughout our platform.
In an increasingly fast moving and complex world, this level of insight delivered seamlessly and in real time is critical for marketers and social media managers to understand and be understood by their customers.
"[Brandwatch] offers advanced approaches to sentiment analysis, competitive benchmarking, and audience segmentation." – Forrester Social Suites Wave, 2024
Forrester identified several of the advanced analysis capabilities that Brandwatch has long pioneered as the new benchmark for a differentiated social listening solution including:
- Advanced sentiment classification. Brandwatch’s multilingual sentiment model now analyzes sentiment in any language using cutting-edge deep learning and natural language processing models. In addition, our Custom Classifiers allow users to train their own machine learning models to analyze sentiment in more nuanced and detailed ways.
- Competitive benchmarking. Brandwatch’s highly flexible platform allows users to create deep, qualitative comparisons of how consumers feel about competitors and our AI-powered Benchmark tool reveals the strengths and weaknesses of a brand’s social strategy against a library of over 300k competitor channels.
- Audience segment deep dives. Brandwatch’s Social Panels allow users to study highly bespoke audiences at an unparalleled scale, segmenting their data by target audiences or conducting in-depth persona research on audiences of millions. Recently we expanded Social Panels to work with any data source that has author data attached.
More to come
As we look ahead, we have an ambitious roadmap for 2025:
- Continuing to expand the social, online, and traditional media sources that the Brandwatch platform covers
- Integrating with new social networks such as Pinterest and continuing to develop existing networks through our official partnerships including Meta, TikTok, and LinkedIn
- Developing cutting-edge proprietary AI tools and metrics leveraged by our Iris AI assistant to make insight discovery and reporting fast, easy, and even more powerful
- Integrating generative AI models to build an AI-first experience that even beginners can harness quickly
- Developing new ecosystem integrations with BI tools and CRMs to streamline workflows
Our key takeaway
Being recognized as a Strong Performer by Forrester is testament to our dedication to empower brands with the intelligent solutions they need to implement effective and innovative social strategies.
And this is just one milestone out of many to come as we look to the future and continue to build a platform that can provide tailored, deep insights that drive better decisions and results across the whole organization. From marketing to sales, product, communications, HR, and legal teams, we aim to democratize insights from social and broader sources to drive business growth.
