A Facebook business page is a great way to be seen online, and most customers will expect brands to have one.
While other social media platforms, like TikTok and Instagram, might be considered cooler these days by consumers, it's still important to have a business profile on Facebook. After all, it's the biggest social media platform, with over three billion monthly active users. That's a lot of potential customers.
And the best thing about setting up your Facebook profile is that it's free – even for a business.
Keep reading or jump directly to each section:
- How to create a Facebook business page: A quick starter guide
- What is a Facebook business page?
- Why a Facebook business page is essential for your brand
- How to set up a Facebook business page: A step-by-step guide
- Optimizing your Facebook business page for success
- Managing your Facebook business page
- How to promote your Facebook business page
- Common mistakes to avoid on Facebook
- Frequently asked questions
How to create a Facebook business page: A quick starter guide
In the following sections, we'll walk you through the setup of a Facebook business page in more detail, from essential information on what to include to daily management tips that'll help you understand how to get the most out of your business page.
However, if you're just looking for a quick starter guide, you've come to the right place too.
Here's how to create a Facebook business page in three steps:
- Log into your personal Facebook account and click your profile icon in the top-right corner. On mobile, you'll need to click the "Menu" button at the bottom right of the screen, then click the little down arrow next to your name.
- After that, click "See all profiles" and then "Create new profile or page."
- Choose "Public page" from the options, then select your business category, and add key details like your company name and description. Add a profile picture and cover photo, and you're good to go.
Before we dive deeper into the details to help you maximize your Facebook business page's potential, let's review what a Facebook business page is and why it's essential for brands to have one.
What is a Facebook business page?
A Facebook business page is a free public profile on Facebook designed for organizations, brands, social causes, and public figures to promote themselves and reach their audience on Facebook.
Unlike a personal Facebook profile, a business page allows you to post company updates and promote products. The most important thing is that your customers will be able to find you just by searching for your business name.
Purpose of Facebook business pages
Now that we're all spending so much time on social media, your website isn't always the central hub for your company online. These days, it's often your social media pages.
Since Facebook has the most users of any social media platform, having a Facebook business page will most likely impact your visibility and reach.
Of course, you'll also have access to Facebook’s advertising tools. These will allow you to run targeted ads and promotions. And if you're after some hard data, Facebook Insights will help you track your page’s performance and understand your audience better.
Why a Facebook business page is essential for your brand
While newer social media platforms might generate more buzz about them, Facebook still offers a few important advantages.
The benefits of a Facebook business page
Most big brands have a presence on Facebook, and there's a reason for that.
At its core, a business page on Facebook is similar to other social media platforms: you can share updates, photos, and videos, just like on Instagram or TikTok. But this business page also gives you access to Facebook's ad platform. That means you can run targeted ads to reach new customers.
You'll also get access to Facebook Insights, which is one of the better built-in analytic services, allowing you to track page views, likes, and engagement. A personal Facebook account won't provide you with access to these tools.
Unlike other social media platforms, there's also space to include loads of practical information about your brand. There's a whole tab on each business profile for basic contact information and links to your website, and another one for reviews. Mentions are also really well positioned on the page.
Having a Facebook business page is also great for customer service. Customers can leave reviews and message you directly.
How to set up a Facebook business page: A step-by-step guide
As we saw earlier in this guide, creating your business page is a pretty simple process. Now it's time to walk through the process in a little more detail. Follow these steps to get your page up and running quickly.
Step 1: Log in to your personal Facebook account
To start, you’ll need to use your personal Facebook account. Don’t worry – your personal information won’t be visible on your business page.
Go to Facebook and enter your login details. If you don’t have a personal account, you’ll need to create one first. Once you’re logged in, start from the Facebook homepage and click the profile icon in the top-right corner of the page. On mobile, you'll need to click the "Menu" button at the bottom right of the screen, then click the little down arrow next to your name.
Choose “See all profiles” from the drop-down menu. Then click the “Create new profile or page” button to begin setting up your business profile.
Step 2: Add your business details
Now it's time to add key information about your business. Start by entering your page name – this should be your business name or a name customers use to find you.
Next, choose a category that best describes your business. You can select up to three categories to help people find your page more easily.
Add a short description of your business. This description will appear in search results, so make it count.
Click "Create Page" to move on to the next step.
Step 3: Customize your page
Your page is created, but it needs some personal touches. Add a profile picture – this image appears next to your posts and comments. Many businesses use their logo here.
Upload a cover photo that represents your brand. This is the large image at the top and the first thing visitors see when they land on your page.
Consider adding a call-to-action (CTA) button. This can encourage visitors to take action, like "Shop Now" or "Contact Us."
You can also add tabs to showcase different aspects of your business, like your products or services.
Step 4: Complete additional details
Fill out your "About" section with more information about your business. Make sure to include your website, contact details, and a longer description of what you do.
Add your business hours, so customers know when you're open. If you have a physical location, enter your address too.
Consider creating a username for your page. This makes it easier for people to find and tag your business.
Finally, invite friends to like your page and start sharing content to build your audience.
Optimizing your Facebook business page for success
Creating a Facebook business page is just the first step. To really make it work for you, you'll need to manage your page effectively and optimize it for maximum impact.
Let's explore some key strategies to make your Facebook business page stand out and drive engagement.
1. Use Facebook Insights to track engagement
Facebook Insights is a great tool to help you understand your audience and improve your content strategy. You can access it from your page's admin panel, where you'll find data on post reach, engagement, and audience demographics.
Take a look at which posts get the most likes, comments, and shares to help you create more content your followers enjoy.
Another great way to use Facebook Insights is by tracking when your brand's followers are most active online. This helps you schedule posts at the best times for maximum engagement.
2. Set up a call-to-action button
A CTA button is a great way to guide visitors to take action. You can add one at the top of your page, right under the cover photo. Choose from options like "Shop Now," "Contact Us," or "Book Now."
To set up your CTA, follow these steps:
- Go to your Facebook business page
- Click the "Add a Button" option
- Pick the action you want
- Add the link where you want visitors to go
Make sure the CTA matches your business goals. If you want more sales, use "Shop Now." For service businesses, "Book Now" might work better.
3. Connect your page to other platforms
One thing that sets a Facebook business profile apart from other social media platforms is the ability to add multiple links to your other online profiles. To give it a go, head over to the "About" section and look for "Websites and social links."
Managing your Facebook business page
Keeping up with your business profile on Facebook will stop it from looking ignored and unloved.
Here are a few best practices to keep your business profile active and engaging.
Effective page management strategies
Like most aspects of marketing, a good business feed begins with high-quality content. Aim to share engaging, informative, and visually appealing content that resonates with your audience. This could be anything from text updates, images and videos, to live streams. Whatever suits your audience.
Hopefully customers will come to your profile to ask some questions. Make sure you respond to their queries and concerns as soon as you can. If you leave them waiting too long, they'll get frustrated.
Of course, Facebook Insights should be a key part of your strategy, too. If you track your page’s performance and analytics, you'll get a better feel for your audience. Take this data and run with it. You can use it to fine-tune your content strategy and improve engagement.
Now that you have access to Facebook’s advertising tools, you'll want to make the most of them. You can do this by running ads specifically targeted at your audience. For the best chance of success, put some effort into those ad visuals and make sure the copy drives website traffic and sales.
And that's really all there is to it. Keep everything up to date and publish new content regularly. Then just monitor your page’s performance and adjust your strategy as needed.
Use Facebook Business Manager for advanced features
After you've set up your business profile, you'll also have access to Facebook Business Manager. This is an excellent free tool with loads of useful features.
You can use it to manage multiple pages and ad accounts from a single dashboard. This is a game-changer if you're working for an agency with lots of different clients.
It's also great for larger teams, as you can assign different roles and permissions to the correct team members.
You can also use the Business Manager to run advanced ads, including carousel ads, video ads, and more. These ad formats are brilliant for showcasing your products and services.
Finally, the Business Manager even integrates with other social media management tools, such as Brandwatch, which should hopefully make for a nice streamlined workflow.
How to promote your Facebook business page
Once you've set up a Facebook page for your business, you'll want to make sure that people actually find it.
Let's look at three promotional strategies that will help with this.
1. Using Facebook ads
Facebook ads are great for reaching your target audience. They even let you choose from objectives like increasing page likes, driving website traffic, or boosting post engagement. You can then use Facebook's targeting options to reach people based on demographics, interests, and behaviors.
After that, you'll have a few different types of ads to choose from, with both image and video options in there. Just set your budget and monitor the ad performance so that you can adjust the target audience as necessary.
2. Cross-promote on other platforms
Don't limit your Facebook page promotion to just Facebook. Share your page on other social media platforms you use, and link to it from your website or newsletter. The Meta business suite will allow you to post on Instagram as well as Facebook, for example.
3. Post regularly to engage your audience
To make sure that the content you're posting on your Facebook page is always spotted by your followers, you'll need to post regularly and encourage follower participation.
As usual, the secret to great content is focusing on quality and mixing things up with images, videos, and perhaps the occasional live stream.
You could try behind-the-scenes glimpses, product highlights, or a roundup of recent user-generated content. If you're not sure how you'll keep on top of it all, create a social media content plan and use a calendar to help.
Common mistakes to avoid on Facebook
Creating a Facebook page for your business is pretty straightforward, but there are two key areas that often trip up new page owners: incomplete business details and neglecting visuals.
Let's explore these pitfalls and how to sidestep them.
Leaving business details incomplete
We love the "About" page. It's a prime spot to tell your story and connect with potential customers. Don't forget to fill it out. Your business description, contact information, and website are probably the most important details here, but you can also add things like operating hours or location.
Oh, and keep those details up to date. If your hours change, or you move locations, update your page right away.
Ignoring the importance of visuals
Your profile picture and cover photo make a big first impression. Never be tempted to use blurry, low-quality images or leave these spaces blank.
Ideally, you want visuals that represent your brand clearly, with high-resolution and properly sized images.
Your profile picture could be your logo, while your cover photo might show your products or team in action. If you've got a new product range or seasonal promotion, go ahead and switch up the cover photo.
Good visual content is really important in your posts, too. Nice images or infographics tend to grab attention as people scroll.
Tips for maintaining and growing your Facebook business page
As long as the Facebook page for your business is active and engaging, it should attract new followers and help you keep the ones you already have.
Here are some more tips to help your page thrive.
Regularly update your business information
Make sure your "About" section is always up to date whenever something about your business changes. Add any new services, products, or changes in hours. Keep your contact information current, so customers can reach you easily.
To keep things fresh, you might decide to change your cover photo seasonally or for special events.
In this example, Monday.com is using its cover image to promote tickets to an upcoming event.
Engage with comments and messages
When we say engagement is really important, we mean it. If there's no engagement on your Facebook page, the algorithm will likely ignore your content.
To bring your engagement levels up, make sure you're responding to comments and messages promptly. Thank people for positive feedback. If you spot some negative feedback, just respond to the complaints professionally and offer solutions.
As always, questions in your posts and polls or contests will boost engagement.
Oh, and here's a great tip: Facebook also has a handy auto-reply feature for messages received outside business hours.
Within your hours of operation, notifications are your friend. Set up alerts so you don't miss important comments, messages, and mentions on your page.
Frequently asked questions
Before we wrap up, let's address some common questions about creating and running a Facebook page for your business.
How do I set up a Business Page on Facebook without linking it to my personal Facebook profile?
You need a personal Facebook page to create a business profile, but other users can't see your personal details on the business page. You can also add other admins to manage the page without accessing your personal account.
Is there a way to create a Facebook business page on my mobile device?
Yes, you can make a Facebook page for your business using the Facebook app on your phone or tablet. Open the app and tap the menu icon. Select "Pages" and then "Create New Page." Follow the prompts to set up your page. It's quick and easy to do on mobile.
Can you run a Facebook business page for free, or are there fees involved?
Creating and running a basic Facebook Page for your business is completely free. You don't need to pay to set up a page or post content. But if you want to run ads or boost posts, those features are going to come with a price tag. The basic tools are free, though.
