Facebook is a social media giant.

With more than 3 billion users worldwide, Facebook is the biggest social media site and a major platform for global consumer opinion. Your brand's social media strategy relies on Facebook to deliver your messages to the public, promote your products or services, and boost brand awareness.

While it's easy for anyone to make a post on the platform, publishing Facebook content at scale is a major challenge for large companies and their social media teams. That's where Facebook publishing tools come in.

Here's everything you need to know about finding a Facebook publishing tool for you.

What are Facebook publishing tools?

Facebook publishing tools post content to Facebook from a centralized dashboard. These tools make it easier to create, schedule, and track your Facebook posts. They facilitate team collaboration by giving you one location to manage your Facebook content strategy, and they allow you to set up approval processes and workflows.

A Facebook publishing tool is effectively a content management system for your brand's social media accounts.  

Why use Facebook publishing tools?

There are many reasons why these platforms are valuable to businesses of all sizes, but Facebook publishing tools are especially useful for large brands. Here are some of the key reasons you should consider a Facebook publishing tool for your team.

Schedule Facebook posts over time

Publishing tools offer a content calendar that you can use to create and schedule multiple posts over time. This makes it easier for you to set up a comprehensive content strategy and execute it ahead of time. It also means you can plan a campaign and even post at the best possible times for maximum exposure.

Collaborate with your team

With Facebook publishing tools, you can manage content on one cloud-based platform, so your team can log in and work on your strategy from anywhere at any time. You can set up approvals workflows, and the best Facebook publishing tools also let you set security settings so you can manage who has access to which posts and platforms.

Streamline content management

Tools that help you publish Facebook posts also streamline your content management. In addition to publishing and scheduling posts, these tools show you what posts are coming up, track the performance of posts, and help you fill out your content calendar.

Post to multiple social media accounts and platforms

Facebook publishing tools let you post to multiple Facebook accounts at once, making them perfect for agencies or large brands with different Facebook pages for subsidiaries or regional branches. Most also integrate with other social media platforms like Instagram, X, or TikTok, so your marketing team can publish to multiple channels at once.

The 10 best Facebook publishing tools

Now that we've taken a look at the ways Facebook publishing tools can help you streamline and improve your content efforts, let's look at some of the best social media publishing tools available in 2025.

1. Brandwatch

Brandwatch is a comprehensive suite of social media management tools designed to help marketers in a wide range of social media campaigns.

Brandwatch Publish is our go-to tool for social media managers who want help creating, scheduling, and monitoring their Facebook content strategy. With Publish, your team can schedule, edit, review, and post all of your Facebook posts in one unified calendar. Publish works with both organic and paid campaigns, posts, stories, and ads.

Publish offers seamless team collaboration on posts and even lets you set permissions and approval workflows to help you execute high-quality content campaigns. AI-powered automation features help you publish faster and offer tips to optimize your content and posting times.

The content library feature lets you store and repurpose content from your own feeds and from cloud-based storage programs like Google Drive or Dropbox. You can share content across multiple platforms or social media accounts quickly and easily.

Reporting features track your views and engagement, and you can turn your highest-performing content into an ad with just one click.

Publish integrates with all major social media platforms, including Facebook, Instagram, X, and TikTok. It also connects to other tools in the Brandwatch catalog of social media management tools, including our social media analytics tool, Measure, so you can track detailed metrics on post performance and optimize your campaigns.

Brandwatch is the most powerful Facebook marketing solution on the market with a user-friendly interface and must-have features that streamline and optimize your content efforts for maximum effect.

2. Canva

Canva is a cloud-based graphic design web app that lets you add more visual appeal and flair to your social media posts. Some of the other publishing tools on this list integrate Canva into their content creation dashboard to make it even easier to create engaging images to add to your posts.

Companies can create brand templates and style guides within Canva to give your social media marketing efforts a more consistent and coherent look and feel, which improves your Facebook marketing game by improving your overall brand image.

That makes Canva are great tool for creating content that not only engages your target audience but also reinforces your brand identity and image.

3. Hootsuite

Hootsuite is a popular tool for publishing and scheduling posts across Facebook and other apps. One of Hootsuite's more advanced features is its AI-assisted tool for generating post ideas, called Owly. Owly also helps you write content to create posts at scale.

The core feature of Hootsuite is its Facebook post scheduler. This Facebook tool includes automated publishing, and a curated content library for your social media team to pull from. It's also got post planner in calendar form which makes it easy to track your campaigns and plan them over time.

This Facebook posting tool also lets users edit video and image content for more engagement and reach. Its team collaboration features include a highly granular permissions matrix and the ability to invite external stakeholders to work on content.

Hootsuite is a highly scalable Facebook publishing tool that's useful for larger marketing teams who manage accounts across multiple social media platforms.

4. Buffer

Integrations with Canva, Giphy, and media storage apps and sites makes Buffer a useful Facebook publishing tool for social media marketers who use a lot of multimedia content.

Like the other social media management posts in this article, Buffer offers a convenient platform from which to schedule posts and manage Facebook publishing.

It also allows users in your social media team to collaborate on your Facebook content, streamlining the development process. There's also an AI-powered tool for content ideation and caption writing.

Buffer is compatible with various social media platforms and makes it easy for digital marketing teams to publish posts with compelling media content.

5. Sprout Social

Sprout Social is a Facebook publishing tool and post planner that became popular due to its robust scheduling capabilities. It allows teams to create custom schedules or automatically set optimal posting times.

Social media teams can use Sprout Social to publish and schedule posts based on different time zones, making it easier to run large-scale Facebook campaigns on a national or even international level. Sprout Social also has powerful AI tools that offer post suggestions and other optimization tips.

Sprout Social also allows bulk scheduling for up to 350 Facebook posts. As one of the earliest Facebook publishing tools, Sprout Social has had plenty of time to refine its user experience and "teach" its AI tools to help maximize the impact of your Facebook efforts.

6. Later

As its name suggests, Later is a social media management tool designed for pre-planning and scheduling Facebook posts. A drag-and-drop calendar makes Later one of the most user-friendly Facebook publishing tools on this list. It also offers automated posting and recommends the optimal times to post to your Facebook page.

Later has a built-in editor to customize your content, including a handy image cropping tool so you can post with the right aspect ratio and size for the platform. Later is a dedicated publishing tool, making it a great option for social media marketers who want a simple, easy-to-use Facebook publishing solution.

7. Agorapulse

The first comment is a useful place for brands to post relevant links, event information, or other key details that for style, logistics, or messaging that they want to leave out of the content caption. Agorapulse lets social media teams schedule the first comment, which adds another layer to your post-scheduling capabilities.

Agorapulse also lets your organize your editorial calendar into content queues sorted by priority or topic so you can get a clearer picture of how your upcoming content fits your overall strategy.

With AI-powered hashtag suggestions and Facebook post ideas, Agorapulse streamlines your content planning efforts and helps you publish on a consistent posting schedule.

8. SocialPilot

Social media managers can schedule up to 500 posts using SocialPilot. This publishing tool posts to Facebook stories and feeds as well as other social media platforms.

SocialPilot's Facebook publishing features include an automated tool that refreshes and reuses high-performing, evergreen content on your Facebook page. It can also automatically stagger posts across multiple accounts and platforms so you can create a consistent messaging campaign without having duplicate posts on all your pages at once.

This ability to schedule posts in different ways makes SocialPiilot a useful Facebook posting tool for brands with multiple affiliated accounts for things like subsidiaries or sister companies.

9. Loomly

The Loomly Post Builder tool is a handy Facebook publishing solution that lets teams create content and then select from a range of options. Users can choose to publish a post or send it for approval to the next account up the line. Users get notifications when it's their turn to review content and when new posts are ready to publish.

This seamless and easy workflow makes Loomly useful for digital marketers who need to get approval from managers or other stakeholders before publishing posts on their Facebook pages.

This also makes Loomly useful for marketing agencies or creators.

10. SocialBee

SocialBee makes content creation easy. It offers a simple dashboard where you can create a post and add visuals using integrated tools like Canva. From there, the SocialBee AI generator will write you a caption, which you can edit for different platforms and then deploy to publish.

SocialBee also lets you create content pools based on custom categories that you can use to publish randomized content at different times. For example, you can set a category of #Throwback posts to publish every Thursday, and SocialBee will simply grab those posts and automatically post them.

If that's not convenient enough, SocialBee will curate content ideas and schedule posts based on RSS feeds you set within the platform. This Facebook publishing tool makes it easier than ever to fill out your content calendar with engaging and relevant posts for your Facebook audience. 

How to choose the right Facebook publishing tool

While all of the tools on this list will streamline content management efforts, they all shine in different ways. And, with so many tools on the market, it's important to consider the following before you choose a tool.

Understand your business needs

Social media marketing is a highly diverse industry, and the Facebook publishing tools that work best for one brand might not work for another. The first thing to consider when you're shopping for a social media publishing tool is your own goals.

Tools that help you create ideas can help you fill in gaps in bandwidth or creativity within your team, while tools that let you post to multiple accounts or platforms can help larger teams use their time more efficiently.

Lay out a plan for what you want to achieve with your Facebook posts and what you need more of. While some tools are built for bulk scheduling, other tools focus on content creation. Consider what your priorities are and how these solutions can best support your team before you choose an option.

Key features

It almost goes without saying that a content calendar, team collaboration, and post-scheduling are all must-have features for any Facebook publishing tool. Any tool you choose should also integrate with Facebook's native tools, such as Meta Business Suite or Facebook Ad Planner.

Other key features that you might look for or need include:

  • AI-assisted captions
  • In-depth analytics
  • Integration with third-party tools like Canva or Google Drive
  • Video management

Some of the tools in the list above have highly advanced features connected to their offering. For example, Brandwatch Listen tracks social media comments on your feed and offers valuable insights into how your Facebook posts are being received by your audience. Other tools offer content feeds that help you ideate Facebook content.

A list of must-haves and careful thought about how your team can leverage other features will help you maximize the effect of these tools.

Budget considerations

While there are some free tools out there – including the native Facebook publishing tool, Meta Business Suite – most feature-rich Facebook publishing tools have a cost associated.

Find out if the tool you're investing in charges per user, per account, or per post, and find the one that offers the best value for money, given your Facebook campaigns.

You might also consider a solution that offers scalable pricing tiers and grows with your business.

User-friendliness

Lastly, it's important that any Facebook publishing tools you're considering are easy for your team to use. A user-friendly dashboard can be the difference between your team collaborating effectively on your campaigns or failing to adopt the solution into their workflows.

It's important there's a web version so your team can access publishing tools you're using even if they're working remotely.

Many of the solutions here offer a free trial, and it's worth test-driving different options to find the publishing tools that work best for your team. 

Up your Facebook game with publishing tools

Facebook tools make it easier for social media teams to execute successful social media strategies online.

Post planners and content creation platforms help teams work together to create high-quality, engaging content that elevates your Facebook presence and improves your online reach.

A Facebook profile is your brand's connection to a wide, diverse, and highly active community. Give your audience the experience they expect with these tools.

Frequently asked questions:

Can Facebook tools help with competitor analysis?

Yes, many Facebook publishing tools offer analytics that include competitive analysis metrics. You can use these reports to track how keywords and phrases are performing on other pages and feeds and use these performance insights to benchmark your Facebook efforts against the competition.

What’s the best way to get started with Facebook publishing tools?

The best way to start using Facebook publishing tools is to test-drive some of the options with a free trial. Simply sign up, then connect your Facebook business account to your publishing tool account. You don't have to use these tools to publish right away, instead, you can use the post planner to schedule a handful of posts and get a feel for each tools' workflow and user experience.

Are there social media tools to help with Facebook ad campaigns?

Yes, almost all of the social media publishing tools on this list let you schedule paid ads on Facebook. Look for a solution that integrates with Facebook ad planner. Many top publishing tools will even let you run targeted posts as ads by boosting them on the platform.

Can you automate Facebook engagement with these tools?

Yes, you can automate Facebook engagement with most publishing tools. That's because the majority of Facebook publishing platforms are embedded in a broader suite of social media management solutions, and those have tools for responding to comments, replying to incoming messages, and more.

Can Facebook publishing tools help with content creation?

Facebook publishing tools often include features like AI-powered caption writers or content suggestions to help you create posts. They also include post-building tools where you can create or add images, write captions for yourself, and add other elements. From ideation to writing posts, Facebook publishing solutions will help you create content on Facebook.