Facebook is one of the oldest and most enduring social media platforms. It has roughly 2.9 billion active users, making it the largest social network in the world. With that credibility, Facebook is an ideal place to find influencers and maximize your social media marketing efforts.

Many businesses turn to social influencers to increase brand awareness and attract new customers. Facebook influencers can help you reach a new audience and build trust in your brand.

But how do you find the right influencers? We’ll share some ideas on identifying the perfect influencers to promote your brand.

Key Takeaways

  • Partnering with the right Facebook influencers can expose your brand to a new audience and attract new customers.
  • Micro-influencers and more established creators can be effective for your marketing campaign; it depends on your goals.
  • Hashtag research and social listening tools can help you find relevant topics and influencers to engage.

The benefits of Facebook influencers

In today’s social media age, most people have their favorite social influencers to engage with. These influencers are genuinely trusted by their followers, which makes it easy for them to promote products to their audience.

Data shows that social media drives consumer purchasing behavior. One study shows that 53% of consumers make purchasing decisions based on posts from influencers.

Influencer marketing is becoming increasingly important. These are some of the key benefits you can expect from a partnership with a Facebook influencer:

  • Improve your brand awareness
  • Increase brand visibility
  • Build brand authority
  • Increase engagement among your target audience

The importance of micro-influencers on Facebook

While locking in a partnership with the biggest Facebook influencers can seem like an ideal goal, many companies see better ROI from interacting with less well-known influencers.

Micro-influencers on Facebook usually have fewer than 15,000 followers. In some cases, a smaller audience can be more focused and engaged than followers on larger accounts. This tends to be true across all social media platforms.

Recent data shows that micro-influencers are earning a bigger market share of sponsored ads year after year. In 2021, micro-influencers accounted for 91% of all sponsored posts.

The ideal Facebook influencer will likely have the following characteristics:

  • Shares engaging and useful content
  • Builds trust based on niche expertise
  • Encourages community behaviors (commenting, sharing, liking)

How to find the best Facebook influencers

Understanding the importance of influencer partnerships is a great first step. You must find the right Facebook influencers that align with your brand goals and campaigns. 

Here are some of the best tools and strategies your company can use to track down potential influencers.

1. Try an influencer search engine

Rather than scrolling through your social feeds and hoping to stumble across the potentially perfect partner, influencer marketing software like Brandwatch can help you save time and search smarter. 

Our influencer discovery tool makes it easy to pinpoint ideal influencers for your campaign based on various criteria, such as followers, keywords, audience demographics, engagement rate, and more.

2. Use social listening tools

Social listening tools like Brandwatch track social media mentions and interactions to surface interesting topics and trends. This can be a great way to identify existing online conversations about your brand and select relevant influencers to engage in those conversations.

3. Search using hashtags and keywords

While hashtags are not quite as popular on Facebook as on other social media sites, they are still used. Create a list of relevant hashtags for your brand and products. You can search on other social media sites for the most popular hashtags to see if any trending topics are related to your brand.

There are also online tools available that can help with hashtag and keyword research. Once you have narrowed down the relevant search terms, you can find influencers who use them. Reach out to those influencers to see if they are interested in working with your brand.

4. Put out a public call

If your brand has a decent following on your social media accounts, you can try issuing a public call. 

Ask your audience if anyone would be willing to work with you. Create a few requirements, such as a minimum number of followers and relevant, creative content.

5. Use tools like BuzzSumo

BuzzSumo is an excellent resource for finding influencers. While it does require a paid membership, the site offers a free trial. 

Select the influencers tab and enter your preferred keyword. It will give you a list of influencers, bloggers, journalists, and companies who have shared relevant information.

6. Check other social media platforms

Facebook can be tricky when it comes to searching for information. However, other platforms like Instagram, YouTube, and Twitter are more user friendly. 

Search for keywords and hashtags on those sites to find relevant influencers. If they have an account on one platform, odds are they have a Facebook page too.

7. Try Google

Another quick and almost too obvious method is to use Google. A search on your target keywords on Google can show you Facebook posts with that information. 

To limit your Google search to Facebook only, add “site: Facebook.com” in front of your keywords. For example, if you are in the fashion industry, try searching for “site: Facebook.com fashion styling.”

Once you’ve found some influencers you want to work with, you need to reach out and see if they’re interested. This video has some tips if you’re struggling to get an influencer to respond.

Let Brandwatch help you manage your next influencer campaign

Brandwatch’s complete influencer marketing platform can help with everything from finding the right influencer to managing your campaign and delivering actionable reporting.

Want to see how Brandwatch can help streamline your next Facebook influencer campaign? Schedule a free demo today to get started.