The Forrester Social Suites Wave is a comprehensive and respected assessment of the key vendors in our industry.

Brandwatch has been named a Strong Performer by Forrester in 2024 and given the highest possible scores in four categories: Social Listening, Customer Service, Privacy & Security, and Supporting Services & Offerings.

"Brandwatch’s roots in social listening shine, as it surfaces intelligence and insight throughout the platform" – Forrester Social Suites Wave, 2024

Brandwatch has been on a journey of integration over the last two years. In 2022 we brought together the consumer research capabilities of Brandwatch (recognized by Forrester as the leader in the last Social Listening Wave) and the social media management suite of Falcon.io.  

Our combined suite revolutionizes how businesses act on insights by providing unique AI-powered intelligence and a complete set of tools to take action quickly, confidently, and consistently. Forrester calls out how Brandwatch has embedded rich intelligence gathered from over 100 million sources to inform decision making throughout the platform. 

In an increasingly volatile, fast moving, and complex world, this level of insight delivered seamlessly and in real time is critical for marketers and social media managers to understand and be understood by their customers. 

"[Brandwatch] offers advanced approaches to sentiment analysis, competitive benchmarking, and audience segmentation." – Forrester Social Suites Wave, 2024
You might like

The Forrester Wave™: Social Suites, Q4 2024

What does it take to receive the highest score for social listening by Forrester?

The bar has been raised significantly in recent years. Robust data coverage, topic classification, streamlined reporting, and even AI features such as search, anomaly detection, and generative AI summaries are table stakes today. 

Forrester identified several of the advanced analysis capabilities that Brandwatch has long pioneered as the new benchmark for a differentiated social listening solution including: 

  • Advanced sentiment classification. Brandwatch’s multilingual sentiment model now analyzes sentiment in any language using cutting-edge deep learning and natural language processing models. In addition, our Custom Classifiers allow users to train their own machine learning models to analyze sentiment in more nuanced and detailed ways. 
  • Competitive benchmarking. Brandwatch’s highly flexible platform allows users to create deep, qualitative comparisons of how consumers feel about competitors and our AI-powered Benchmark tool reveals the strengths and weaknesses of a brand’s social strategy against a library of over 300k competitor channels. 
  • Audience segment deep dives. Brandwatch’s Social Panels allow users to study highly bespoke audiences at an unparalleled scale, segmenting their data by target audiences or conducting in depth persona research on audiences of millions. Recently we expanded Social Panels to work with any data source that has author data attached. 
"Brandwatch is best suited for customers who care most about best in class customer research/social listening" – Forrester Social Suites Wave, 2024 

Forrester assessed Brandwatch in the context of Social Suites, pointing out the value of our deep social listening capabilities for social media marketers and managers who care about having best-in-class intelligence to inform their social strategies. 

Our vision for the future looks beyond marketing, anticipating social's influence permeating entire organizations. We are building a platform that can provide tailored, deep insights that drive better decisions and results across the whole organization. From marketing to sales, product, communications, HR, and legal teams, we aim to democratize insights from social and broader sources to drive business growth. 

Supporting this vision are our world-class professional services teams – also ranked as best in class by Forrester in this Wave. Our global team of subject matter experts are already working with the world’s biggest brands to develop omnichannel intelligence programs that transform data into actionable insights and effective strategies across the enterprise.