There are two ways of discovering trends on Twitter. The first is Moments. This is a curated list of the most important stories at that time, with an explanation and selected tweets. The second is only available if you have an account. By default it is personalized based on your location and who you follow, increasing it’s relevance. You can change the settings to view overall trends, or trends specific to a different location.
Facebook Trending
On the right-hand side of your News Feed is a tailored Trending section. The content displayed depends on your likes, follows, activity and all the rest of the data Facebook hold about you. The stories are grouped into top trends, politics, science and tech, sports, and entertainment
YouTube trends
YouTube features trending videos, accessed in the menu on the left of the homepage. If you head to the bottom of the page, you can change your country to see what’s trending in other locations.
Snapchat Discover
Snapchat allows you to discover trending stories with just a couple of swipes.
Pinterest Trending
Pinterest has discovery and trends at the heart of the experience. Clicking the compass icon reveals ‘Today’s Picks’ and a whole list of trending topics split into categories.
Google Trends
The landing page of Trends has a list of popular stories, along with the associated search terms. Each story has a graph to show you the velocity of the trend. You can also sort by categories, or simply enter a search term to check it’s changing popularity over time.
Buzzsumo
BuzzSumo is a tool for discovering popular and trending content, influencers, and backlinks. The trending stories are organized into categories and feature a trending score to tell you how quickly they are being shared.
Anyone without an account can still use the tool, although it shows limited results and allows a limited number of searches. The ability to search for any topic and then filter by date range gives you another option for uncovering trends, or you can enter a URL and discover their top content.
Adwords
Used for PPC advertising, Google AdWords will give you keyword volume and features a graph showing the changing interest over time. You can use AdWords in conjunction with Trends to identify the specific numbers behind trending topics.
Ask a young person
Because young people know all the things that are on fleek way before you do. By the time you hear of a new meme or word a young person has probably long since stopped using it. Like the phrase ‘on fleek’, now I think about it.
Trendwatching.com
Trendwatching is a paid service that surfaces consumer and market trends by using a network of over 3,000 spotters. Prices start at £449/month, although they do have some free insights on the website if you don’t want to pay.
Identifying market trends with social intelligence
The above tools are all free, but free tools come with limitations. The first is that you are going to have to wade through a lot of cat videos before you find anything relevant to your industry. Maybe that’s a plus for you. It’s certainly not productive, though.
Using a social intelligence tool, like Brandwatch Analytics, for discovering trending topics on social media means you can be a lot more specific about the type of trends you want to unearth. You could either be looking at social trends within a particular topic, or trends within a particular topic.
Signals
Signals are intelligent email alerts that notify you when there are significant or unexpected changes in your dataset. These emails happen automatically, so you are not required to know what changes you’re looking for in advance.
It’s great for unearthing trending topics on social media you might otherwise have missed. The email alert includes details of what triggered the Signal. You can click through to a dashboard in Brandwatch Analytics that will provide a more in-depth breakdown.
Audiences
Brandwatch Audiences can surface trending topics on social media, but crucially, within an audience you have defined.
You start by searching Twitter bios, Tweets, gender, profession, interests, account type (individual or organization), and location. Once you have created the audience you are interested in, there is a trending topics tab which will show you trending images, stories and hashtags.
You can also export the audience into Brandwatch Analytics to do some further digging into the topics they are talking about. You can even set up Signals for that particular group of people, to be alerted to any emerging trends.