If you want to build B2B relationships, drive real engagement, and boost brand awareness, LinkedIn is certainly the place to be. In fact, if you are a marketer for a large enterprise, it’s become a go-to platform for networking, making meaningful business connections, and generating leads that are likely to convert.
Still, with all the data that LinkedIn provides, it can be challenging to sift through it all and turn it into results or plans. That’s where LinkedIn analytics tools work well. They help you to turn what can often be overwhelming LinkedIn data into more actionable insights – in other words, insights that are likely to drive your marketing forward.
It helps to think of LinkedIn analytics tools as a strategic sidekick. These tools don’t just spit out numbers for you but help you see patterns. They'll help you learn what type of content resonates with your audience and grow a LinkedIn strategy that works. By tracking engagement rates and digging into audience insights, these tools can craft a handy roadmap that will improve every aspect of your brand’s LinkedIn presence.
We’ve created this guide to cover the best LinkedIn analytics tools around. So, whether you want to fine-tune a content strategy, analyze some key metrics effectively, or get a clearer picture of how LinkedIn could drive value for your brand, you’ll likely find a tool here that can help.
Why do you need LinkedIn analytics tools?
A LinkedIn analytics tool is an indispensable asset for any company that wants to improve its LinkedIn strategy, and using one has several benefits.
It can simplify your reporting
Today’s world is nothing if not data-driven. Clearly, it's crucial to track campaign performance or produce actionable automated reports if you really want to save significant time or resources. Many of these tools allow people in your position to dive deep into post-specific LinkedIn performance, understand more about followers, and, if you're lucky, they'll help you schedule posts on the platform too.
For example, Brandwatch is part of the LinkedIn Marketing Partner Program which allows you to see important metrics surrounding your advertising LinkedIn performance. The tool also allows you to plan, schedule, and publish posts and plenty more.
You’ll see the key metrics that matter to your business
Your business objectives will typically be unique to your brand, so customizing the metrics you see could help you really focus on what matters. As an example, one organization may find it more valuable to grow their follower base or improve engagement, while another company may only focus on content engagement or post impressions. The right LinkedIn analytics tool will incorporate all the metrics you need.
They’ll enable cross-channel analysis
Many LinkedIn analytics tools can tie together several platforms, such as Instagram, Facebook, or X. They're interface will allow for easy cross-channel insight generation, helping you highlight patterns in your performance. Social media analytics tools designed in this way help you to come up with a workable, well-rounded social media strategy.
You can check historical data
If you’re pursuing a long-term content strategy, wouldn't it help to understand trends your LinkedIn performance? This kind of data can tell you how your channel's presence has changed with time, and mean you can plan future campaigns with confidence.
You can conduct campaign-specific analysis
When you’re running multiple campaigns, you must monitor them carefully. The best LinkedIn analytics tools offer you insights on organic post engagement as well as advertising performance. This kind of intel shows you which elements of the campaign drive the best results so you can rinse and repeat.
What are 10 of the best LinkedIn analytics tools?
We've researched and analyzed the best 10 LinkedIn analytic tools available today.
1. Brandwatch
Brandwatch is more than just a LinkedIn analytics tool – it has a full product suite made up of consumer intelligence, social media management, and influencer marketing set up to provide you with a trove of valuable insights and advanced analytics.
Brandwatch can help your LinkedIn marketing efforts in the following ways:
Publishing
Manage your LinkedIn activity alongside your other social media channels. Brandwatch allows you to draft, schedule, or publish your content on your LinkedIn company page or personal page, while making use of collaborative workflows, a shared media library, and a unified calendar. These are all powerful features that allow you to create engaging content quickly and save precious time, while maintaining a comprehensive view of your social media posting.
Engaging
Connect with your LinkedIn audience by replying to page messages or comments underneath your own posts. Plus, don’t miss any future interactions by setting up feed and messaging automations. This will allow you to engage faster and save time by using the collaboration workflows, labels, notes, and assignments.
Listening
Within Brandwatch's social media management tool, the Listen module gives you access to helpful LinkedIn coverage. You can access up to 12 months of historical LinkedIn data from your own pages, up to 200 posts. Track how business professionals are mentioning your brand through comments on your own posts.
Advertising
If you run LinkedIn advertising campaigns, you can track these them directly with Brandwatch tool. You can do so along with the rest of your social media ads and draw conclusions to help you choose the channels that are most effective for your marketing strategy. And, if one of your LinkedIn posts is doing particularly well, you can convert it into an ad with one click.
Measuring
Finally, measure, analyze, and understand how your organic LinkedIn posts perform. You can refer to a host of metrics such as reactions, shares, comments, likes, clicks, video plays, or engagement rates. This will help you to perfect impactful messaging that is sure to resonate with your audience.
In short, Brandwatch's LinkedIn analytics tools allow you to make data-driven decisions that align with a broader social media strategy, across not just LinkedIn but other platforms too.
2. Keyhole
Keyhole is another tool in the LinkedIn analytics mix. The tool is valuable for brands running specific campaigns that need to understand immediate engagement rates and audience response.
Keyhole's automated reports help customers save time as they present campaign performance data in a digestible format.
Keyhole also has plenty of versatility across other social media platforms, so it’s a good choice for companies that want to run integrated campaigns or take a holistic view of any social media strategy.
3. SocialPilot
SocialPilot is another comprehensive LinkedIn analytics tool that can support brands with extensive LinkedIn page requirements. It’s good for organizations that want to manage multiple accounts, as it allows teams to monitor metrics for LinkedIn next to other channels.
Custom dashboards make it easy to tailor the analytics display according to a company’s priority metrics.
SocialPilot has broad functionality that can be beneficial for a larger brand that wants a flexible solution for content engagement and page performance.
4. SocialInsider
SocialInsider appeals to brands that want analytics and insights to inform their LinkedIn strategy.
Marketing teams can view post performance within the context of other social media platforms to give them a holistic approach to brand analysis.
SocialInsider also has a customizable dashboard so a user can track essential metrics (like post impressions or engagement rates) over time. This is particularly useful for managers looking to make informed adjustments to any overall strategy or individual campaign performance.
5. Brand24
Brand24 delivers on LinkedIn analytics, keeping track of mentions and analyzing engagement rates across LinkedIn.
Large enterprises can generate actionable insights using customizable dashboards and automated reports.
Much like some of the others on this list, it's a good choice for companies looking to understand how their LinkedIn presence aligns with broader marketing objectives.
6. Sprout Social
Sprout Social provides analytic tools that tailored to brands who are actively engaged on multiple social media platforms.
Brands will benefit from the tool’s reporting and analytics sections, allowing teams to refine their campaigns and content marketing more broadly.
Sprout Social has multichannel capabilities for brands that want to monitor LinkedIn and other platforms from within a single interface.
It aggregates the data and allows them to compare performance across channels.
7. Rival IQ
The next in our list of LinkedIn analytics tools is good for helping social media managers understand their posts, especially across different mediums. For example, their video analytics includes metrics like 'minutes watched'.
Rival IQ can also help brands understand their LinkedIn audience across both paid and organic.
8. Sprinklr
Sprinklr's tools are suited for larger companies.
Their LinkedIn analytics capabilities allow for a thorough look at follower growth and content performance.
Like Brandwatch, it's also a good tool for tracking ad campaign performance.
9. Iconosquare
Iconosquare stands out by delivering visually appealing LinkedIn analytics. It’s an excellent choice for those who want to focus on engagement tracking through visual data representation.
It has an intuitive dashboard so managers can quickly assess current LinkedIn engagement trends, follower demographics, or other core metrics.
This tool also focuses on post performance and content engagement, so it’s good for brands who need insights that are easily digestible.
10. Hootsuite
Hootsuite is a well-known social media management platform with good LinkedIn analytics.
It provides data on elements such as engagement rates and, like some of the other tools on our list, is able to aggregate metrics from different social media platforms together.
A LinkedIn analytics tool like this can be a valuable asset for companies who want to maximize engagement and campaign performance on the platform.
Which LinkedIn analytics tool will you choose?
Each LinkedIn analytics tool has unique features and strengths. It’s best to pick a LinkedIn analytics tool based on your brand’s specific goals and LinkedIn marketing strategy, not just now but also thinking about the future.
Look for a tool that has:
- Cross-channel analytics so you can see your LinkedIn performance next to other accounts you own
- The capabilities to plan, schedule, and publish posts
- The key metrics your brand prioritizes as part of its LinkedIn marketing strategy
Wrapping up
We know it can often be a daunting task to find the correct LinkedIn analytics tool. However, it’s a key move for your brand if you want to make a real impact on LinkedIn.
The right LinkedIn analytics tool will help you to streamline your reporting and understand what content is driving results.
And, after all, if you invest in the wrong tool only to switch later, you may experience frustration internally as well as lost time and money.
The tools that we've covered here each offer something unique, whether that be engagement tracking, advanced reporting features, or features that fit nicely alongside analytics. The choice for you will really depend on your brand’s goal, budget, and how much flexibility you’re looking for in a third-party tool.
With the right analytics tool on your side, expect to turn insights into action, boost engagement, and take your LinkedIn performance to the next level. Here’s to making the data work for you!
Frequently asked questions
How do I analyze my LinkedIn profile?
If you want to analyze your LinkedIn profile, you could start with LinkedIn’s native tools. Alternatively, you could use a dedicated LinkedIn analytics tool like Brandwatch, that can give you detailed metrics especially alongside your other social media channels.
Is LinkedIn analytics free?
Yes, the platform will offer you basic LinkedIn page analytics for free (including some access to follower demographics and post-performance). However, you need a third-party tool if you want advanced analytics or reporting options.
How can you see LinkedIn insights?
If you want to view LinkedIn insights, navigate to the analytics section on the platform itself, or use an external tool like Brandwatch to find more valuable insights.
How can I analyze my LinkedIn data?
For the best effect, you should use a dedicated LinkedIn analytics tool to properly analyze your data. The right one will give you more information about follower growth and post impressions, and allow you to view performance and key metrics alongside your other social media channels.
