LinkedIn is the quintessential business-to-business (B2B) and professional marketing platform for brands online. With over 200 million members and a strong professional presence, LinkedIn is the perfect place for companies to connect and engage with your target audience.
As with any social media marketing efforts, it takes a mix of capabilities, careful planning, and execution to get the most results from your LinkedIn presence. LinkedIn marketing tools help brands get the most from this professional social media platform.
What are LinkedIn marketing tools?
LinkedIn marketing tools are software solutions and extensions that help improve engagement and reach on LinkedIn. Some help you find and connect with leads from your target audience, while others assist with profile building through content planning and LinkedIn posts. There are also tools for running LinkedIn ads and analyzing performance through LinkedIn analytics reports.
There are a wide variety of tools that you can use to plan, track, and optimize your LinkedIn marketing strategy.
Why use LinkedIn marketing tools?
The best LinkedIn marketing tools offer benefits across a spectrum of marketing efforts. Here are some of the key ways these tools will help you grow your business:
Save time and effort with automation
Automated LinkedIn tasks streamline your marketing efforts and improve your return on investment (ROI). You can use LinkedIn automation to find potential customers, reach out to leads, answer incoming inquiries, or even create and schedule LinkedIn posts.
Automation tools also assist businesses in planning, deploying, and tracking their LinkedIn ad campaigns. This leads to a scalable and efficient marketing plan that drives leads while saving time and money.
Improve engagement and lead generation
LinkedIn marketing tools can help you improve your engagement by tracking and analyzing your past performance. These analytics tools offer actionable insights into your marketing strategy that you can use to refine your campaigns over time.
Some tools will help you plan and schedule out a LinkedIn content strategy that positions your brand as a thought leader and increases your LinkedIn presence. Others assist you in connecting with potential customers by searching for people in your target demographic.
Provide data-driven insights for better decision-making
LinkedIn reporting tools offer customizable dashboards where you can assess the impact of your LinkedIn marketing efforts and fine-tune your campaigns accordingly.
Help schedule and optimize content for maximum reach
Social media scheduling tools can also be used on LinkedIn. This helps you position your content for the best possible reach and engagement. Such tools can assess your past posts and recommend the best times of the day or week to publish. They will even automatically create a post-publishing schedule for you.
Tools that track industry trends, including hashtag analytics and trending subjects, will assist you in finding new topics and post ideas to help engage your audience.
The top 13 LinkedIn marketing tools
Understanding how these programs benefit your brand and help grow your business is one thing, but choosing the right LinkedIn marketing tool for your business is still a challenge for many marketers.
Here are some of the best LinkedIn marketing tools to help grow your business in 2025:
1. Brandwatch
As a LinkedIn marketing partner, the Brandwatch social media management tool integrates directly with the LinkedIn Marketing Analytics API to give you seamless access to important features from your Brandwatch dashboard.
The LinkedIn Marketing Partner Program allows Brandwatch users to plan, schedule, and publish LinkedIn posts directly from the Brandwatch social media management platform. This collaboration also makes it possible to analyze your LinkedIn ads campaign metrics alongside your ad campaigns from other social media platforms like Instagram and Facebook.
This seamless connection and cross-platform reporting helps brands benchmark their performance, no matter what campaign they're running.
Brandwatch also integrates with your LinkedIn Sales Navigator account. This premium subscription tool helps with lead generation by accessing advanced search filters to find potential customers by industry, company size, position, and more. It also allows InMail credits, so you can reach out to the prospects recommended by its lead suggestions tool.
The complete catalog of Brandwatch social media marketing tools plays a role in your LinkedIn marketing strategy. These include:
Brandwatch Engage, a unified inbox for LinkedIn messages where you can receive, review, track, and respond to LinkedIn messages. Teams can use Engage to manage leads and outreach to LinkedIn prospects, as well as respond to comments on your LinkedIn posts.
The Brandwatch Publish social media scheduling tool with an easy-to-use visual calendar and collaborative dashboard. This LinkedIn content management tool offers a taggable and searchable content library, plus artificial intelligence-powered features to help you optimize your content. It also offers approval workflows and settings so you can manage content from different channels.
LinkedIn ads are easy thanks to Brandwatch Advertise. With Advertise, users can manage their paid LinkedIn marketing campaigns from one dashboard and even turn highly successful organic content into an ad with just one click.
LinkedIn marketers can access detailed analytics and reports using Brandwatch Measure. Measure compiles reports on key metrics in one place, so you can measure your LinkedIn marketing campaigns against those on other platforms.
You can also benchmark your performance using Brandwatch Consumer Research. This social media analytics tool automatically tracks images, captions, likes, and impressions from up to 200 posts and 12 months of data to give you a snapshot of how LinkedIn professionals are talking about your business.
You can set keywords and phrases with advanced search filters to get the most accurate insights. You can set those same parameters for Brandwatch Listen, a social listening platform that analyzes how your LinkedIn marketing campaigns are being received by your audience.
All these tools and a strong relationship with LinkedIn make Brandwatch the ideal LinkedIn marketing tool for any business.
2. LinkedIn Campaign Manager
Campaign Manager is a native LinkedIn marketing tool that's embedded in the platform. It has free features that allow you to create marketing campaigns and LinkedIn ads with basic reporting functionality. There's also a second tier of advanced features for LinkedIn Premium users with deeper analytics and competitive analysis.
This tool lets you run ads in user feeds and target specific companies with focused B2B marketing campaigns. You can target individuals based on job title, skills, or industry. LinkedIn Campaign Manager has a detailed dashboard where you can manage your ads and campaigns by campaign group and category.
Campaign Manager integrates with many of the other third-party tools in this list.
3. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a paid lead generation tool that's native to the social media and professional networking platform. This LinkedIn marketing tool has powerful features like an advanced company search filter. It also offers automated lead recommendations.
The best LinkedIn marketing tools from this list integrate with LinkedIn Sales Navigator, so you can connect to your existing workflows and optimize the InMail credits offered in your subscription. InMail credits let you reach out to non-contacts on LinkedIn with marketing messages.
LinkedIn Sales Navigator is particularly useful if you're trying to target specific people or roles within particular companies, as its advanced search filters offer a high degree of granularity when searching for prospects.
4. LinkedIn Analytics
Brands can access a limited amount of LinkedIn analytics for free from your company profile. Just navigate to your profile page and select Analytics from the left menu rail. These page analytics cover the following:
- Content: With page analytics metrics like impressions, comments, reactions, and reposts, where you can monitor how well your thought leadership marketing campaigns are performing.
- Visitors: Where you can measure how many people are visiting your profile and how many are clicking on your buttons and links. You can also see how many are existing LinkedIn connections versus new visitors.
- Followers: Where you can track your page popularity over time, assess if your followers came from paid or organic sources, and see details of your customer demographics.
- Leads: Where you can see and manage the inbound leads from your LinkedIn marketing efforts.
- Competitors: Where you can select up to nine competitive profiles to track and monitor, allowing you to benchmark your performance against relevant LinkedIn pages.
LinkedIn's native analytics tool offers some basic metrics, but it takes a third-party platform to link these in a unified report that's visible to everyone on your team.
5. Hootsuite
Social media scheduling tool Hootsuite lets you create, schedule, and manage your LinkedIn content in one unified dashboard. Your entire marketing team can see, edit, and publish posts to your feed from the platform.
Hootsuite also offers analytics and customizable reports from which you can measure your content not only on LinkedIn but across all of your social media marketing channels and platforms. Hootsuite also has tools to help you optimize your content performance, including features that highlight top-performing content so you can turn it into a paid ad campaign.
This LinkedIn marketing tool is useful for teams that perform a lot of thought leadership and content marketing across different channels. It offers a collaborative workspace and approvals processes to help manage content strategy.
6. Buffer
Buffer is another content scheduling tool that integrates with multiple social media platforms, including LinkedIn. Buffer is compelling for marketing teams who incorporate multimedia attachments in their digital marketing strategy.
It allows users to append images, videos, and other attachments, like infographics, to LinkedIn posts, as well as tag other users in scheduled content. Buffer lets teams set up a library of post templates with different tags, hashtags, and structures so you can unify your message and also streamline content creation.
Like other content management tools, Buffer offers detailed reports and tips for optimizing content by topic, post time, and more.
7. Sprout Social
Sprout Social adds advanced features like social listening to its social media content scheduling platform. Social listening allows social media management tools to provide in-depth analysis of how your content or brand is being talked about on LinkedIn and other channels.
This data and more is all available in a customizable report dashboard within the Sprout Social platform. It combines insights from multiple channels so you can view all of your social media analytics in one location and assess your overall strategy. Common insights available include reach and engagement metrics, plus detailed demographic information.
Sprout Social has a robust content management system with a calendar view, post-scheduling tool, and more.
8. SocialPilot
Content ideation is a strength of this LinkedIn marketing tool. SocialPilot will scan feeds from competitors and relevant accounts from your industry and build a curated library of content you can refer to for topic ideas. It also has a built-in AI assistant that offers content ideas and hashtag suggestions based on those feeds. Users can set up these feeds according to subject, page, and industry.
With bulk scheduling for up to 50 accounts and 500 posts plus clever scheduling rules and a visual content calendar, SocialPilot is ideal for large marketing teams. It's also useful for organizations with multiple LinkedIn profiles for subsidiaries, different divisions, or sister companies.
SocialPilot also includes a collaboration tool that you can use to invite other brands to work on content with you during partnerships. It integrates the graphic design tool Canva to help you create compelling and engaging content without having to leave the platform.
These features, plus a user-friendly interface and detailed analytics, make SocialPilot a top LinkedIn marketing tool for content-heavy campaigns.
9. Oktopost
Oktopost is unlike other social media management tools because it was designed specifically as a B2B tool for business growth. It approaches content management and analytics with what Oktopost calls a "funnel-focused" ideology.
Another key focus of Oktopost is its tools for employee advocacy programs. These outreach campaigns allow your sales and marketing teams to use their LinkedIn profile to connect with prospects and target customers. Oktopost synchronizes your brand campaigns with employee advocacy and social selling campaigns in a unified dashboard to help build a more cohesive marketing effort.
These team collaboration tools help you connect your brand's broader social media strategy directly to the very bottom of the funnel, where your sales team is most effective.
Oktopost also helps your team come up with effective outreach campaigns using AI-assisted content and messaging to help improve your content and its results.
10. Agorapulse
Agorapulse offers team collaboration tools beyond just scheduling content and posting. Just as with others in this list, Agorapulse offers a content management platform with in-depth insights derived from LinkedIn data, but it makes it easier to share that data with team members and stakeholders to provide better real-time reporting on your LinkedIn strategy.
With Agorapulse you can schedule posts in advance and send them on to social media managers or other stakeholders like your sales team for approval.
11. Keyhole
Keyhole is a social media analytics tool that integrates with LinkedIn. Its customizable and saveable reports can track LinkedIn account performance or post-specific metrics, presenting the data in a clear and accessible format. It can also track brand mentions, top trending hashtags, and other data.
This LinkedIn tool can track multiple social media accounts and provide valuable insights into your campaign performance over your entire social media network.
12. Iconosquare
With its user-friendly drag-and-drop calendar, Iconosquare is one of the easiest LinkedIn post-scheduling tools around.
This campaign management platform also features an AI content generator. Content generators are useful because they help you build targeted LinkedIn campaigns based on the top topics in your industry.
Iconosquare also offers advanced analytics into post performance and will post content from other social channels to your LinkedIn profile with just one click.
13. Canva
Canva is a free tool for creating images and videos for your LinkedIn posts. Brands can use Canva to create a brand image library and style guide that provides a more cohesive and consistent brand image to their posts.
Many of the LinkedIn tools in this list integrate Canva because it's a cost-effective and efficient way to add more visual appeal to your LinkedIn feed.
What to consider when choosing a LinkedIn marketing tool
Whether you're shopping for free or paid marketing tools to manage your LinkedIn marketing, it's important to carefully assess your team's needs and your overall goals.
LinkedIn integration is obviously one must-have attribute, but also consider a list of highly desirable features that will help you improve your LinkedIn performance and meet your targets.
For example, marketing automation tools that streamline your workflow make your LinkedIn efforts more cost-effective and free your team up to close out sales or ideate more content. While advanced tools that identify accounts to send connection requests can help you focus your outreach efforts.
The best solutions will provide reports on the areas you care about most, whether that's the number of LinkedIn interactions your strategy is creating, or the open rates of your connection requests, and social listening tools will help you assess how the industry or your target customer views your brand.
Pricing is a key consideration too. While some offer a single subscription fee, others charge per account or user. Some tools also offer features like custom pricing to scale up alongside your business growth.
Final thoughts
LinkedIn marketing tools make it easier to leverage your LinkedIn presence to boost brand awareness, collect sales leads, and execute your LinkedIn marketing strategy.
With solutions for everything from increasing post performance to marketing automation that free up your team to focus on customers, these tools offer time and cost savings to any organization.
Frequently asked questions
Are LinkedIn marketing tools suitable for enterprises?
Enterprises of any size can use LinkedIn marketing tools to improve their results on the platform. As one of the largest social media and B2B marketing sites, LinkedIn is the perfect place for enterprises to connect with their target audience, including other brands and companies.
Can you use multiple tools together for your LinkedIn marketing efforts?
LinkedIn marketers often use multiple solutions to improve their results on the site. Using multiple tools can help you focus on specific features and use cases where those solutions shine brightest while giving you a more complete set of tools for your team. The best solution, though, is an all-in-one social media management solution with a suite of tools that meet your needs in one unified location.
Do you need technical skills to use these tools?
Most LinkedIn integrations are easy for anyone to use and don't require you to do any complex work or coding. Even advanced features like marketing automation tools are user-friendly and accessible to anyone. In most cases, all you need to do is sign up for an account and log in to start working with LinkedIn marketing tools.
Why is LinkedIn marketing critical for your business?
As the world's most popular professional networking platform, LinkedIn is critical for marketers who want high-quality, qualified leads. It's the best place to reach out to decision-makers in the companies your B2B campaigns are aimed at. LinkedIn is also an important place to establish thought leadership with content campaigns and outreach that establish your brand as a top performer in your chosen industry. The number of users and the quality of the connections make LinkedIn marketing a must-have for any business.
